Essay on Hip Hop Culture - 2107 Words

Hip Hop Culture Since the early to mid 90’s, hip-hop has undergone changes that purists would consider degenerating to its culture. At the root of these changes is what has been called â€Å"commercial hip-hop. Commercial hip-hop has deteriorated what so many emcees in the 80’s tried to build- a culture of music, dance, creativity, and artistry that would give people not only something to bob their head to, but also an avenue to express themselves and deliver a positive message to their surroundings. What does the term â€Å"commercial† mean? It can take on various meanings, but in essence that term is used to label artists who have alienated parts of the hip-hop culture in their work. The High and Mighty, a duo from Philadelphia signed to†¦show more content†¦While not all underground artists are choir boys, they are not barking over mics in a frenzy either.. They play small, sometimes dark and dank venues in front of a couple hundred people or much less than that. Like the Christians in ancient Rome who held mass in catacombs and spread their religion secretly, underground artists are privately leading a revolution in these small clubs now in promotion of returning rap to hip-hop, and there probably has never been such a fierce fire lit under the artists like there is now to bring change. Underground artists are fed up with how hip-hop is treated by a lot of major labels that have changed the structure of songs. In 2000, especially on the radio, you may hear one or two verses, an RB singer lacing the track and then a hook that is repeated enough times to take up 3 plus minutes. This is a brash example of today’s state of hip-hop, but the point is made- creativity in hip-hop has been pushed aside for tracks that incorporate overused samples, have no real message, and have virtually eliminated the DJ from the music. Remember when you could listen to a song for five minutes and all you heard was Rakim bouncing outrageous similes and euphemisms off his tongue and Eric B. blessing the 1s and 2s. Not only was there depth in those types of tracks, but there was creativity and ingenuity. What about groups like Afrika Baambata whose songs lasted as long as infommercials. Eric B. Rakim and Baambata areShow MoreRelatedHip Hop Culture And Culture950 Words   |  4 PagesHow the Hip Hop Culture Separates But Comes Together The Hip Hop culture itself varies with individualism and collectivism, along with the power distance experienced with artists collectively starting joint ventures together as well as having polychronic opportunities but having the same monochronic idea, which is make money. This cultural began collectively on empowerment. Artists in this culture use their platform to promote their individuality whether it is good positive rap or â€Å"gangsta rap†Read MoreThe Hip Hop Culture1476 Words   |  6 Pagesgenre. I have listened to all of the considered essential hip hop â€Å"classic† and modern day albums. I noticed in these â€Å"classic† albums very distinct change in subject matter and style that each of the different areas of rappers on where they originate from. Some people believe that the hip-hop culture is at a decline with the lose of this uniqueness and individuality shown in each of these areas. I too even thought that the hip-hop culture was at a decline until I was researching my topic, but insteadRead MoreHip Hop Culture And Culture1196 Words   |  5 PagesHip-Hop Culture and race have had a complicated relationship in the past two decades. It has been commonly referred to as â€Å"black music† and a reflection of black culture. 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Amazon An Electronic Commerce And Cloud Computing Company

Amazon.com, Inc., simply known as Amazon, in general is the biggest online retailer all over the world. It is an electronic commerce and cloud computing company in the United States, founded in 1994. Its headquarter locates in Seattle, Washington. Jeff Bezos, the founder and the current CEO, picked Amazon as the name of the company because the word represents a place where it is exotic and different and also because the Amazon River is the biggest river all over the world. Its headquarter locates in Seattle, Washington. At the beginning of its history, Amazon positioned itself as online bookseller. Gradually with the development, Amazon expanded its business to the retail of DVDs, CDs, video games, various kinds of software, electronic items, furniture and so on, almost covering all fields of retail goods. Now, Amazon is not only a online retailer, but also a manufacturer of electronic items such as Kindle, Fire TV and Fire tablets [1]. 20 years ago, by discovering the shortage of physical store, Bezos founded Amazon. Currently, in order to establish more direct communication and reaction with customers, Amazon began to open physical bookstore to serve customers better. Amazon always puts customer satisfaction as its first priority, making itself the marketing leader all the time [2]. Amazon surpassed Walmart in 2015, becoming the most valuable retailer in United States based on market capitalization. Amazon’s mission is to provide customers with the best online shoppingShow MoreRelatedThe Cloud Of Cloud Computing1673 Words   |  7 PagesLiterature Cloud Computing Definition The topic of the cloud computing industry and security is broad with far reaching intricacies. 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Maternal Mortality and Maternal Morbidity †MyAssignmenthelp.com

Question: Discuss about the Maternal Mortality and Maternal Morbidity. Answer: Introduction Maternal mortality these are death that occur on women during child births. This occurs within 42 days but less than a year after conceiving. Maternal morbidity refers to complications which develop during pregnancy and after child birth. They mainly affect the well being and the health of a woman. Statistics have indicated that 1 out of 6 women dies due the same in the developing world, while as in continents like Europe, 1 out of 5,000 dies due complication related to maternal. In Indonesia, close to eight million women suffer from pregnancy complications which are avoidable while as half a million ends up dying (Ali, Okud Adam, 2011). It is very disappointing to lose lives while giving birth. However, identification of the main causes of deaths will help put up control standards and come up with proper strategies to deal with the issues. It will help in a reduction of avoidable deaths during child births. Additionally, basic training is important to women infected with incurable diseases to reduce the death rate in women. Causes of maternal mortality and maternal morbidity According to Ashford (2002), maternal mortality and morbidity rates in Indonesia have the highest figures from the rest of the countries. This was amplified by the non-utilization of the maternal healthcare. This is because they were not able to receive standard World Health Organization antenatal care (ATC) visits. The figure below illustrate on the difference in mortality rates on developing countries compared to the one already developed. The main cause include: Hemorrhage- this has greatly contributed to a rise of death accompanied by excessive bleeding. It a major risk factor which is brought about by child birth. However, women bleed heavily leading to approximately 26% of women deaths as researched by World Health Organization. The excessive bleeding becomes uncontrollable especially when discovered too late. The blood is entire drained from the body making the victim so weak thus demise of a life. Infection- they are deaths caused by infection such as HIV, Heart diseases and anemia. Infected diseases such as HIV poses a great risk on the expecting mother. It is however said to claim life especially to those much affected. The same causes deterioration in health where the white blood cells are reduced to a level of not fighting other infections (Filippi et al., 2007). Moreover, in case there is anemia, not enough red blood cells are produced which in return affects the blood circulation in the body. The heart is however affected causing cardiovascular disorders. These will trigger a heart failure leading to death. This contributes to 17% as stated by World Health Organization (WHO) (Chhabra et al., 2008). Unsafe abortions- in most cases, women who conceive without their knowledge prefers to have the pregnancy terminated without following the right procedures. The process is mainly done by unqualified personnel who in return end up causing more damage to the victim. As a result, excessive bleeding and infection are experienced. The womb may be destroyed in the process thus severe implication on health in later days. These being an alternative to eliminating the pregnancy, one is exposed to health risk which may be permanent or even result to the death of the victim. Women tend to choose this option since in most developing countries, abortion is termed as illegal. They therefore find it necessary to abort without going to the health facilities (Balin, 2005). Hypertensive disorders- it is situation associated with an increase in blood pressure. When it shots beyond normal, a great risk is imposed on the mother and the unborn child. In most cases it ends up causing deaths if not handle immediately by the health experts. Obstructed labor-even with normal contraction of the uterus during labor, the baby does not get down the cervix. This may result to inadequate supply of oxygen during the child birth process. However, this may result to death of the mother due to a long strain during the process. There is also prolonged labor which results to more straining of the mother thus lacking strength to push the baby. This contributes to less oxygen being inhaled in order to speed up the delivery process. Apparently, the mother becomes unconscious whereby she may end up dead if know proper circulation of oxygenated blood in the body system (Kayem et al., 2011). The chart below clearly shows on the number of death caused by each the above factors. Personal Hindrances Contributing to Maternal Mortality and Morbidity Maternal mortality is one of the main medical healthcare challenges across the world most especially to the developing countries, i.e. Indonesia. Currently there is a disappointing increased number of maternal deaths resulting from poor health facilities. Despite the challenge, a number of countries have made a conspicuously unusual movement, whereby a quarter of the deaths records in maternal mortality takes place Sub Saharan region in Africa since no change has been initiated. There is no direct interference that will consequently help to reduce mortality (Ashford, 2002). In a group of ecologist study done by Kayem et al.,(2011), the study compared the diversities between a number of Sub-Saharan in countries using the information data taken between 1996 and 2007. The healthcare system establishes association, economic and education as independent diversities. A relationship between the maternal mortality proportions and some economic, educational and sanitary factors was confirmed or observed in the country. There was an important connection of the maternal mortality ratio with prenatal care coverage, births assisted by qualified and authorized medical practitioner (Amaral et al., 2011). The financing of medical health individually makes the cost of care an essential factor of demand. In distinction references, the payments can be considerable amount or quantity. For example, the poorest people in Sub-Saharan African countries earn low income making it impossible get good medication. It would be such a shock if such charges did not consider demand; however, the actual proof confirms that they do. Most of the developing countries find health care to be very costly (Khan et al., 2006). There is strong derived scheme that the poor are more cautious with their spending than the wealthy ones. An increase of the hospital charges favors the rich over the poor people thus access to crucial services as provided by the law. For example, the abolition of personal fee in Uganda led to a maximum utilization of the essential services by the poor. If increased charges are combined with quality improvements and the availability of health facilities, there would be a maximum utilization of essential services regardless of the status. Informal payments are the inconsiderable amount in many public health care systems (Haddad et al., 2011).Additionary,other hindrances in the maternal morbidity in Indonesia include inadequate quality care received during the antenatal care visits, wealth disparities in the country in that there are greater disparities in urban compared to rural areas because antenatal care services are high unlike in rural areas where they are of low quality due to l ack of proper infrastructure to develop them, among others. Strategies to improve maternal mortality and morbidity Different strategies can be adopted in Indonesia to help address the high cases and rates of maternal mortality and morbidity rate in the country. Some of the key strategies involves investing in qualified medical person to take care of the patient during and after the patient has given birth. Trained personnel provides the basis for assisting mothers and effectively preventing maternal mortality which is influenced by the quality of care provided in healthcare settings (Haddad et al., 2011). Additionally, the knowledge and skills gained by the healthcare providers empowers them to effectively help the patients as well as educate them on maternal mortality and the associated risk factors. Educating the people to change and making an improvement in childbirth delivery in hospitals and clinics, and this is achieved by focusing on quality maternal and child health services by delivering facilities that are equipped with emergency and obstetric and neonatal care services. The strategy is required since some of the healthcare providers lack enough knowledge and skills to identify the patients at risk (Furuta, Sandall Bick, 2012). The second key strategy that can be adopted involves improving the resource need of the hospital and clinics, which are used in the surgical emergency. In most cases pregnant women require emergency services or care in order to prevent the cases of maternal mortality which is prevalent in the Indonesia. However, the lack of resources and service facilities in healthcare settings is a key contributor to the high death rate, which creates the need to ensure the healthcare organizations have the necessary resources (Ellison, De Wet, Matshidze Cooper, 2000). The third key strategy that can be adopted to address the high cases of maternal mortality and morbidity in Indonesia, involves focusing on the healthcare providers through concession or increase payment to the doctors and nurse can motivate and give a better service. Motivation of the healthcare providers provides the basis for empowering them to deliver high quality care as well as enhance their commitment to address the patients problems in order to address the maternal mortality rate (Filippi et al, 2000). The strategy is effective since it enhances the ability of the healthcare providers to deliver quality patient-centered care as well as continually engage the patients in order to promote positive outcomes (Khan et al., 2006). Another key strategy which is critical in the developing countries involves establishing training and education programs for young girls and women on maternal mortality and the risk factors. Such programs are critical since a majority of the pregnant women in Indonesia lack the knowledge on the risk factors that influence maternal mortality. This is achieved by promoting the preventive health programs which will requires promoting a continuum of care right from adolescent and pre-pregnancy period through pregnancy, delivering up to childhood. The interventions involved should be proved, cost effective and should have a positive impact to the community and the public in general. Community should be able to manage common cases like childhood illnesses,brestfeeding,promotion and counselling, by providing supplements like the folic acid, in the preconceiving stage, maternal use of insecticide-treated bed nets; and having proper ways of limiting mother to child transmission of HIV/AIDS by providing community testing and counseling for pregnant women and the public at arge.According to Hardee, Gay Blanc (2012), there comprise of more than a half of the world population who are not educated or illiterate and more than two thirds of the worlds poorest human beings. Women being educate can lead them to have good health and can uplift the community from diseases which is a huge problem. Another key strategy involves encouraging women and young girls to formulate or join existing groups so as to have a voice to speak against neglecting and so that they can have success in policy development that promotes the chances of understanding their risk factors. Establishing laws or policies on maternal morbidity and mortality can help in reducing the risk factors such as early abortion which is a key contributor. This can be achieved by creating awareness among the young people or youth to avoid misbehaviors like unprotected intercourse, drug abuse among others. Establishing laws and effectively ensuring compliance promotes the chances of addressing the risk factors, come up with the effective measures to curb them as well as promoting the healthcare providers commitment to the health issue will help in raising up a healthy community (Calvert et al., 2012). According to Dolea Stein (2003), expanding maternal health services to different areas can also significantly help in reducing the mortality rate since a majority of the cases are influenced by poor access to the healthcare services primarily in rural settings. Based on the idea that the country is developing, the healthcare system is not well established which contributes to the high rate of death (Filippi et al., 2007). However, government support in the expansion of maternal health services can play a significant role in reducing the mortality rate as well as educating the population on the risk factors and how to avoid them. The government should work towards supporting the communities, districts and cities that have insufficient infrastructures to achieve the minimum service standards by setting standards that that will ensure regional or geographic balance through equal wealth distribution and delivery of service without favoring either side. Besides, the government can also s upport that objective by reducing the overall cost of care which also limits effective access to healthcare. A reduction of the patient fees for health care and other services such as emergency transport and mobile healthcare support can reduce maternal mortality (Kaye, Kakaire Osinde, 2011). On the other hand, empowering women to leadership and constant engagement with the community members can help spread knowledge and ideas on the risk factors as well as support policies that help reduce the mortality rate. The mothers or women and the health workers should be trained on how to prevent and treat common childhood diseases in order to curb the high level of deaths that results from common infections like diarrhea ,acute respiratory and malaria, which can be prevented.However,they require timely recognition,knowledge,treatment and by implementing standard by the public and private healthcare providers. The aspect further promotes access to quality and reliable healthcare services thus reducing the overall maternal mortality and morbidity rate. The strategy is deemed effective since it increases knowledge and understanding on the risk factors while supporting the care provided by effective policies. Additionally, a collaborative approach to healthcare provision can play a significant role in addressing the maternal mortality and morbidity rate by ensuring all the key stakeholders play a key part in improving the care provision and education to the pregnant women (Dolea Abouzahr, 2003). A collaborative approach ensures widespread commitment to reducing the high cases of mortality as well as supporting positive outcomes. Mothers should be taught on the importance of breastfeeding because from the 2007 IDHS reports indicates that infants under the age of six months were breastfed exclusively (Ministry of Health, 2008). This showed that majority of infants in Indonesia did not receive the benefits of breastmilk. Therefore, constant training and creating awareness will help in educating the mothers the importance of breastfeeding their children, among them being nutritional benefits and protection against diseases. It also helps address key issues such as resource need and educational needs. (Hardee, Gay Blanc, 2012). Conclusion Women in the developing countries tend to acquire poor treatment or none at all. However, analytical approach of the current problems will help reduce mortality rate in the rural or semi-urban areas. It is therefore important to adopt the SMI (Safe Motherhood Initiative) in the Sub-Saharan Africa since the same was implement two decade ago in the developed countries. Such initiatives have a significant role in empowering women with necessary knowledge and skills to effectively address the maternal mortality risk factors. Additionally, it plays a significant role in enhancing the government's commitment to the overall improvement of the maternal mortality as well as enhancing the quality of care. This will help prevent the invisible death during child birth. It is necessary to invest in good clinic and hospital to avoid more death from happening. A collaborative approach can also help in addressing the maternal mortality rate by ensuring all the key stakeholders are involved in suppor ting pregnant women in reducing the risk factors. At national level, the private health providers should collaborate with government and be part of making the health policies and frameworks so that the combined efforts will ensure that the services provided are of high standards .Private healthcare providers and the training facilities plays a major role in Indonesian health system and joining hands with the government health policies, information delivery systems and standards will ensure a healthy population is grown and taken care of. Regulation, inspection and the certification of private healthcare providers should comply with the government standards and information systems so that they can deliver their services and be reliable to the public at large. Heath information systems in Indonesia need to be harmonized and re-centralized in certain ways relating to the health information systems, especially those regarding processes, reports and standards so that the public can get the health information at the right time, form and a cted upon. References Ali, K, Okud, A, Adam. 2011. Maternal Near-Miss in a Rural Hospital in Sudan. BMC Pregnancy Childbirth, 11, pp. 1-4, https://dx.doi.org/ 10.1186/1471-2393-11-48. maral E., Souza ., Surita , Luz A, Sousa , Cecatti J, Campbell . 2011. A Population-Based Surveillance Study on Severe Acute Maternal Morbidity (Near-Miss) and Adverse Perinatal Outcomes in Campinas, Brazil, The Vigimoma Project. BMC Pregnancy Childbirth, 11, pp. 1-8, https://dx.doi.org/10.1186/1471- 2393-11-9. Ashford L., M. C. 2002. Hidden Suffering: Disabilities from Pregnancy and Childbirth in Less Developed Countries. Population Reference Bureau, MEASURE Communication. Balin R. E. 2005, Trends in Midwifery Research, Nova Publishers. Calvert C., Thomas S. L., Ronsmans C., Wagner , Adler , Filippi 2012, Identifying Regional Variation in the Prevalence of Postpartum Haemorrhage: A Systematic Review and Meta-Analysis, Chhabra ., Guleria ., Saini N. K., Anjur K. T., Vaid N. B. 2008. Pattern of Severe Maternal Morbidity in a Tertiary Hospital of Delhi, India: A Pilot Study. Trop. Doct., 38, pp. 201- 204, https://dx.doi.org/10.1258/td.2007.070327. Cleland J., Harlow . 2003. The Value of the Imperfect: The Contribution of Interview Surveys to the Study of Gynaecological Ill Health Dolea C., Abouzahr . 2003. Global Burden of Obstructed Labor in the Year 2000. GDB Working Paper, World Health Organization, Geneva. Dolea C. Stein C. 2003. Global Burden of Maternal Sepsis in the Year 2000. GDB working paper, World Health Organization, Geneva. Ellison G. T., De Wet T., Matshidze K. ., Cooper P. 2000. The Reliability and Validity of Self-Reported Reproductive History and Obstetric Morbidity Amongst Birth to Ten Mothers in Soweto. Curationis, 23, pp. 76-80, https://dx.doi.org/10.4102/ curationis.v23i4.753. NE7, https://dx.doi.org/10.1371/ journal.pone.0041114. Filippi V., Ganaba R., Baggaley R. F., Marshall T., Storeng . T., Sombi I., Ouattara ., Ouedraogo , Akoum M. Meda . 2007, Health of Women After Severe Obstetric Complications in Burkina Faso: A Longitudinal Study, Lancet, 370, pp. 1'329- 1'337. Filippi V., Ronsmans C., Gandaho T., Graham W., Alihonou E., Santos P. 2000. Womens Reports of Severe (Near-Miss) Obstetric Complications in Benin, Stud. Fam. Plann., 31, pp. 309-324, https://dx.doi.org/10.1111/j.1728-4465.2000.00309.x. Furuta M., Sandall J. Bick D. 2012, A Systematic Review of the Relationship Between Severe Maternal Morbidity and Post-Traumatic Stress Disorder, BMC Pregnancy Childbirth, 12, 125 p. Haddad, S. M., Cecatti J. G., Parpinelli M. A., Souza J. P., Costa M. L., Sousa M. H., Surita F. G., Silva J. L. P., Pacagnella R. C., Camargo R. S., Bahamondes M. V., Zotareli V., Gurgel L. T., Say L., Pattinson R. C. 2011, From Planning to Practice: Building the National Network for the Surveillance of Severe Maternal Morbidity, BMC Public Health, 11, 283 p. Hardee K., Gay Blanc. 2012. Maternal Morbidity: Neglected Dimension of Safe Motherhood in the Developing World Glob. Public Health, 7, pp. 603-617, https://dx.doi.org/10.1080/17441692.2012.668919. Kaye D. K., Kakaire . Osinde . 2011. Systematic Review of the Magnitude and Case Fatality Ratio for Severe Maternal Morbidity in Sub-Saharan Africa Between 1995 and 2010. BMC Pregnancy Childbirth, 11, pp. 1-9, https://dx.doi.org/ 10.1186/1471-2393-11-65. Kayem, G., Kurinczuk J., Lewis G., Golightly ., Brocklehurst . Knight M. 2011. Risk Factors for Progression from Severe Maternal Morbidity to Death: A National Cohort Study, PLoS ONE 6, https://dx.doi.org/10.1371/journal.pone.0029077. Khan K. ., Wojdyla D., Say L., Glmezoglu Van Look P. F. 2006. WHO Analysis of Causes of Maternal Death: A Systematic Review, The Lancet, 367, pp. 1'066-1'074. Ministry of Health (2008): Laporan Nasional: Riset Kesehatan Dasar (Riskesdas) 2007, Jakarta: Ministry of Health, National Institute of Health Research and Development.

Introduction to Mass Communication Assignment Essay Example

Introduction to Mass Communication Assignment Essay Business idea supports this vision by offering a wide range of ell-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. This advertisement is about the a kitchen activities organized by KEA Singapore, concept is Keep the relationship, KEA believe relationships are meant to last, that is why KEA kitchens are guaranteed for 25 years. KEA hope people can keep the relationship with their family members and friends. At the same time, people get the awards. Target Audience The advertisement targets people of two different class groups, the first rope are the urban middle class working adults, their age between 22-45 years old, they have independent economic capacity, who can accept the philosophy of design and way of life in KEA kitchen products. The second groups are the people who just bought the house, they do not have specific age level, maybe they are old people, and they will update their old kitchen to be new, because KEA has more than 3,000 design solutions. Message Through sentences on the advertisement, KEA use the sentences to introduce this activity, how to join this activity and awards. They use a very motional and skeptical sentence as begin, We believe relationships are meant to last, I think the KEA want to say, in todays society, everyone is busy, some people make a living, some people in order to work, they may begin to slowly forget the past friends or classmates or even a family members. Can your relationship stand the test of time? 25 is a special number in this advertisement and activity. We will write a custom essay sample on Introduction to Mass Communication Assignment specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Introduction to Mass Communication Assignment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Introduction to Mass Communication Assignment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As we know, KEA kitchen has 43 years of history, 25 hours cook-off is represent 25 years, that is KEA kitchens are guaranteed for 25 years, the time also about the live of itched. At the same time, KEA wants to pass a message to public, KEA kitchens are guaranteed for 25 years, but for the people relationship, how many numbers of 25 years do you have? Meaning is we need to cherish our friendship. They show 18 kinds of innovative kitchen products around the sentence, meaning is telling the public this advertisement is about kitchen products. As we know, the most of KEA products are DID (Do it yourself) products, you need to assemble it by your self. Like this activity, cooking competition, also do it yourself, close to the philosophy of KEA. Placement of advertisement For this advertisement is on the Today newspaper, Today newspaper is a free newspaper to the public, KEA advertisement is on the page 7, right slide on the newspaper. I have 2 opinions about advertisement placed. Firstly, Peoples reading habits. Today newspaper as a free newspaper gives to the public in MR. station, people passing the table. Just take newspaper and continues to go. Or people are reading the newspaper while walking, they find the main news to read, maybe they do not read all the pages. So, in the iron 7 pages of Today newspaper, KEA has 3 pages advertisements, a cross- page advertisement (mm*mm) and a full-page advertisement (mm*mm), when the people open the newspaper, very strong visual feeling to the readers. Secondly, nature of the activity. For this advertisement, KEA only want to present an idea through this activity, they hope people to know this activity. At this page, they hope to have a strong effect of publicity. Effects of the messages on the target audience For this KEA advertisement, it adhere the Nordic simple, fresh, natural sensing style, advertisement direct tell the reader, and we have this activity. KEA spread by word of mouth advertising has affected a large part of the people, especially the young consumer grog AS. For the people, get the prize money is not the most important, KEA as a Europe company, they are more focus on humans emotion, people need communication, KEA organizes this event, hope to awaken emotional understanding of people. Encourage people communicate with old friends, they hope cooking with friends or family members together, find out the emotion between themselves. Cooking with friends or family members together in KEA kitchen, an activity becomes a memory, it is easier to be retained in the minds of the audience, which will help the audience with KEA Business, and remember KEA brand. So, it is not just make closer the relationship be;en friends, also make closer relationship between the friends and the KEA, when the people need any kitchen services or products, KEA is their first choice. Messages have been effectively communicated In my opinion, the idea of KEA advertisement has been effectively communicated to the target audience. Firstly, KEA target audience is close Today newspaper target audience, KEA focus on middle-class people and young adults, Today newspaper focus on all kinds of people, middle-class people and young dad Its are only a part of target audience of Today newspaper. Secondly, KEA target audience age level is similar with Today newspaper, most of Today newspaper readers are 20-50 years old, KEA kitchen product target group aged 25-45 years old. Therefore, in same age level, peoples idea also similar. Conclusion In conclusion, this advertisement passes the message to the public, clean argue audience group.