Saturday, January 18, 2020
In the book aptly titled Hannibal Essay
In the book aptly titled Hannibal, Serge Lancel provided a nitty-gritty exposition of Romeââ¬â¢s Great Commander life history. Through this book, Lancel aims to provide a concise account of Hannibalââ¬â¢s greatness to enlighten some misconceptions about the hero, and to outline how Hannibal reached the summit of success, in terms of war. The book explicates Hannibalââ¬â¢s historical biography from childhood up to the moment of his downfall, to give the reader a clear picture of Hannibalââ¬â¢s attributes, strengths, weaknesses, and most especially his essential characteristics that made him a true hero. Lancel does not only establish Hannibalââ¬â¢s internal complexities but he also provided a precise status quo of the Carthaginian world throughout the progression of the Great Commanderââ¬â¢s life history. With this, Lancel successfully sketched the annihilation of Hellenistic world and the ascension of Rome. Hannibal was brought in to world in 247 BCE at Carthage, which was experiencing a tremendous loss from Rome during the First Punic War (264-241). The domination of Rome during this period has a great influence to young Hannibalââ¬â¢s life because he was the eldest son of a Carthaginian general named Hamilcar Barca. At the age of ten, Hannibal witnessed the step by step triumph of his father through the latterââ¬â¢s accomplishment of other territories for the expansion Carthage empire. Many believed that Hamilcar compelled Hannibal to make a promise that the latter will have a perpetual abhorrence to the Roman Empire. Lancel posited that these could be hearsay only but this event could be true since Carthaginians have all the reasons to detest the Romans. When Hamilcar died in 229 BCE, Hasdrubal the Fair (Hamilcarââ¬â¢s son in-law) assumed the position, and during his reign he changed the landscape warfare by promoting diplomatic means. Eight years after, Hasdrubal was assassinated, which paved way for Hannibalââ¬â¢s commandership over the Carthaginian militia in Iberia. From diplomatic practice, Hannibal went back to his father approach of battle, which is aggressive in nature. His first attack was towards the natives of Salamanca in 220 BCE, followed the seizure Santagnum, which led to a conflict with the Romans because during Hasdrubal supremacy, Carthage and Rome made a treaty to prevent any disagreement between the two empires. Carthage and Rome underwent a negotiation, and while it is going Hannibal continued his goal of extending his territory. When he completely invaded the Iberian Peninsula the Carthage-Rome relationship worsened and catapulted the Second Punic War. Rome sent out reinforcement in Sicily, while Hannibal made a bold move in beleaguering Italy before the former can prepared themselves in the waging war. The existing war gave Hannibal an opportunity to get the support Gaul militia, which in the end made his army more powerful, and resulted, to his second triumph at Trebia River. In March 217 BCE, the Great Commander winning streak perpetuated though in an unfortunate event he lost one of his eyes (some historians posited that this due to opthamalia) during the war. Roman militiaââ¬â¢s power diminished as the war went on, in an unexpected happenstance their consul Flaminius was ambushed near the Trasimene Lake. Because of this, Hannibal exterminated two Roman legions, but it did not stop Rome and its allies from engaging and continuing the war. Instead, they aggravated the conflict when Quintus Fabius Maximus was chosen to be Romeââ¬â¢s dictator. The Roman council suggested an end-all be-all war, in which they were successful at its first battle at Cannae but they were eventually defeated when Carthaginian army overwhelmed them in a circular formation. Several of Roman allies was so disappointed with result of the Second Punic War, they decided to turn their back with Rome and decided to join the Carthage Empire. Then at age of thirty, Capua was established as Hannibalââ¬â¢s capital in Italy. He commanded his brother Mago Barca to relate the good news in Carthage and in doing so; Mago decanted hundreds of golden rings taken from the decimated cadavers of Roman army, while he was entering the entrance hall of the Carthaginian senate. Nevertheless, Roman council, along with their remaining allies, still resisted any agreement with Hannibal. Then the Great Commander decided to make an alliance with the Macedonian empire, which he acquired through the approval of King Philip V of Macedonia. With this approval, the Carthaginian forces were joined by Syracuse forces in 214 BCE. Rome did not falter; instead, they started an alliance with the Aetolia since this Greek town has a dispute with Macedonia. In the undying desire of Hannibal to expand his territory, he pursued Cumae and Puteoli ports, in order for him to strengthen his militia, but due to this, Rome found an opportunity to regain its nationââ¬â¢s confidence and to start anew because Hannibal neglected his offensives in Central Italy. In 212 BCE, Hannibal tasted his first failure.
Friday, January 10, 2020
Ermogenous V Greek Orthodox Community of Sa Inc. [2002] Essay
1. CITATION. Ermogenous v Greek Orthodox Community of SA Inc. [2002] HCA 8; 209 CLR 95; 76 ALJR 465; 187 ALR 92 (7 March 2002) 2. COURT. HIGH COURT OF AUSTRALIA FULL COURT GAUDRON, McHUGH, KIRBY, HAYNE and CALLINAN JJ ERMOGENOUS, Spyridon APPELLANT v GREEK ORTHODOX COMMUNITY OF SA INC RESPONDENT 3. BRIEF STATEMENT OF MATERIAL FACTS. [1] The appellant alleged that he had been employed by the respondent since 18 March 1970 but had not received any entitlements to annual leave or long service leave upon termination of his employment in December 1993. The Magistrate from the Industrial Relations Court of South Australia found in favour of the appellant in the first instance but the Supreme Court of South Australia overturned the Industrial Magistrates ruling at the first appeal. It has been re-appealed to the Full Court of the High Court of Australia. 4. PROCEDURAL HISTORY. South Australia Industrial Relations Court [2] The case was first brought to the South Australia Industrial Relations Court and was heard by the Industrial Magistrate. The Magistrate found in favour of the appellant stating that the appellant had been employed under a contract of employment by the respondent for 23 years. [3] The respondentââ¬â¢s statement that there in fact was no contract of employment was rejected on the grounds that the appellant was recruited from America for the purpose of appointment as Archbishop and the role as head of the Australian autocephalous church. He met with ââ¬Å"members of the committee of management of the South Australian Communityâ⬠and at such a time an agreement was reached that he ââ¬Å"would be paid similarly to the priestâ⬠and would be referred to as one of the ââ¬Å"employeesâ⬠. [4] Further evidence of the existence of legal relations between the parties was the respondentââ¬â¢s actions. The respondent deducted tax from the appellantââ¬â¢s salary, which was then forwarded to the Australian Tax Office (ATO). The respondent also provided evidence in the form of certificates stating the existence of an employer relationship toà the appellant, who was the employee. Supreme Court of South Australia [5] The decision of the Industrial Court was appealed to the Supreme Court of South Australia whereupon the case was heard by Doyle CJ and Bleby J. It was proposed that the presence of intention to enter into contractual relations should not be presumed, particularly when considering ââ¬Å"remuneration and maintenance and support of a minister of religionâ⬠. [6] The Supreme Court reconsidered the Industrial Magistrates ruling that the parties had entered legal relations and had shown intention to do so. [7] His Honour Doyle CJ stated that ââ¬Å"it is important to bear in mind that the [respondent] is not a church, in which the [appellant] held a clerical officeâ⬠¦ The [respondent] is a body that fosters Greek culture in South Australia in the broadest senseâ⬠. He later went on to say ââ¬Å"[i]n considering the inference to be drawn from the discussions in Adelaide, it is also relevant that the [appellant] was not providing services to the [respondent], but to members of the local Greek Orthodox Churchâ⬠. 5. GROUNDS FOR APPEAL AND/OR ISSUES TO BE DECIDED. [8] Four issues were raised as the grounds for appeal. The first being whether the Full Court of the Supreme Court of South Australia had erred in any way in their decision that the Magistrate of the Industrial Relations Court of South Australia failed in considering if enforceable contractual relations had actually been entered into by the parties. [9] Secondly, relevant upon a negative decision of the first issue, whether the Supreme Court failed to consider the Industrial Magistrateââ¬â¢s reasons for deciding in regards to the issue of intention to create legal relations. [10] The third issue brought to the attention of the court was whether the Industrial Magistrate erred in his reasoning that enforceable contractual relations had been entered into by the parties on the consideration of the spiritual profession of one, or both, of the parties. [11] The final issue raised in the grounds of appeal was whether the Industrial Magistrate was correct in concluding that the parties h ad indeed entered into a contractual relation, being a contract of employment. 6. SUMMARY OF COURTââ¬â¢S ANALYSIS OF LAW. [12] The Court agreed with the Industrial Magistrateââ¬â¢s rejection of the proposition ââ¬Å"that the relationship of a minister of religion to those whoà provided for the ministerââ¬â¢s necessities of life was, of its nature, incompatible with a contract of employmentâ⬠. [13] As mentioned in Intention & Privity (2007), ââ¬Å"discerning intention warrants intricate analysis of the facts ââ¬â intention cannot be presumed purely based on the context or type of the agreementâ⬠. Similarly, the court considered the following matters: What was the subject matter of the agreement? What was the status of each party to the formation of the agreement? And, what was the relationship the parties held to each other? [14] The Archbishop was successful in establishing a ââ¬Ëmeeting of the mindsââ¬â¢ during the initial talks and negotiations held in Adelaide in 1970 and as a result the Court found in favour of the appellant and that a contract of employment had been en tered into between the parties and further was enforceable by law. 7. PRINCIPLE OF LAW TO BE APPLIED. [15] The principle of law to be applied to the case is ââ¬Ëintention to create legal relationsââ¬â¢ and whether relationships involving the basis of religion would have an effect on the existence of a contractual relationship. [16] Their Honours made note that ââ¬Å"it is said that it may be presumed that there are some ââ¬Å"family arrangementsâ⬠which are not intended to give rise to legal obligations and it was said in this case that it should not be presumed that there was an intention to create legal relations because it was a matter concerning the engagement of a minister of religion. For our part, we doubt the utility of using the language of presumptions in this context. â⬠¦ Reference to presumptions may serve only to distract attention from that more basic and important proposition.â⬠8. DESCRIPTION OF HOW LAW APPLIED TO THE FACTS. [17] The character of the employment arrangement is continuously evolving, but in this case, their Honours interpreted the respondentââ¬â¢s actions: the respondent arranged to have income tax deducted from the appellantââ¬â¢s salary as well as issuing to the appellant cheques for travel and a variety of other incurred expenses. It was then reasonable to conclude that both parties had in fact entered into contractual relations of an employment nature which is enforceable at law. 9. DECISION. [18] The case was found in favour of the appellant with the first issue raised being decided in the affirmative, leaving the second issue non-existent as it does not arise. The decision of the third issue was negative. The fourth issue was remitted back to the Supreme Court for decision under the Full Court. 10. ORDER MADE BY THE COURT. [19] The appeal was allowed with costs and the issue of ââ¬Å"[whether] the Industrial Magistrate correctly held that the relationship between the parties was regulated by a contract enforceable at law, it was, as he found, a contract characterised as a contract of employmentâ⬠. Remit the matter to that Court for further hearing and determination conformably with the reasons of this Court. 11. SOCIAL OR CULTURAL CONTEXT. [20] Maria Keyes and Kylie Burns discussed the social context of the case in Contract and the Family: Whether Intention. They claim that ââ¬Å"intention to create a contractually enforceable agreement is regarded as an immovable aspect of modern contract doctrineâ⬠. They continued to discuss the case in length, referring to the joint judgement given in the High Court: ââ¬Å"The joint judgment recognised that the presumptions had been elevated to such an extent that they had become difficult, if not impossible, to rebut. Their Honours believedââ¬âcorrectly, in our viewââ¬âthat the presumptions of fact, which should merely signify where the onus of proof falls, had ossified into strict rules of lawâ⬠. [21] Rogers CJ stated in Banque Brussels Lambert SA v Australian National Industries Ltd (1989) 21 NSWLR 502 that ââ¬Å"[t]he whole thrust of the law today is to attempt to give proper effect to commercial transactionsâ⬠¦. If the statements are appropriately promi ssory in character, courts should enforce them when they are uttered in the course of business and there is no clear indication that they are not intended to be legally enforceableâ⬠. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â [ 1 ]. (1997) 64 SAIR 622 at 651. [ 2 ]. (1997) 64 SAIR 622 at 651-652. [ 3 ]. [2000] SASC 329; (2000) 77 SASR 523 at 524-525 [4] per Doyle CJ, 575-576 [207] per Bleby J. [ 4 ]. (2000) 77 SASR 523 at 526 [9] [ 5 ]. (2000) 77 SASR 523 at 528 [17] [ 6 ]. [2002] HCA 8 at 56 [ 7 ]. 2007, Intention & Privity, The Future Role of Presumptions, StudentAtLaw [ 8 ]. (2002) 209 CLR 95 [ 9 ]. [2002] HCA 8 at 80 [ 10 ]. [2002] HCA 8 at 53 [ 11 ]. [2002] HCA 8 at 52 [ 12 ]. Keyes, Maria and Burns, Kylie 2002, Contract And The Family: Whether Intention? [ 13 ]. Keyes, Maria and Burns, Kylie 2002, Contract And The Family: Whether Intention? [ 14 ]. Banque Brussels Lambert SA v Australian National Industries Ltd (1989) 21 NSWLR 502, 523 and Keyes, Maria and Burns, Kylie 2002, Contract And The Family: Whether Intention?
Thursday, January 2, 2020
The Apartheid Of South Africa - 1159 Words
During the year of 1948, the lives of south Africans changed forever. The National Party, which was an all-white government, gained power and created hell for non-white citizens, their goal was to have white people continue to dominate the country and to keep each race separated from each other; even though at the time whites were only 20% of the population. The apartheid, which literally means ââ¬Å"apartnessâ⬠lasted until 1991, and during this time many acts were passed. One being that ââ¬Å"non-white Africans were forced to live in separate areas from whites, and use public facilities separately. Contact between groups was limited.â⬠(History.com) As for woman specifically, since they are ââ¬Å"regarded as dependents and are inferior to menâ⬠¦Ã¢â¬ (anc.org) they were even further discriminated against during the apartheid. In rural areas, specifically, a womanââ¬â¢s workload increased dramatically as they tried to produce enough food off the land to feed th eir families. Many men were absent from their rural homes due to being a migrant laborer, which were poorly paid. The combined workload of caring for a family, the land, and themselves all alone, is the direct result of apartheid laws. When the apartheid ended, the hardships still effected everyoneââ¬â¢s lives, and not in a good way. In the novel, Disgrace by J.M Coetzee a young woman named Lucy lives in south Africa after the apartheid, or post-apartheid, on a farm alone. Her father David eventually comes to live with her because he lost his jobShow MoreRelatedApartheid in South Africa1118 Words à |à 5 PagesApartheid In South Africa APARTHEID Apartheid is the political policy of racial segregation. In Afrikaans, it means apartness, and it was pioneered in 1948 by the South African National Party when it came to power. Not only did apartheid separate whites from non-whites, it also segregated the Blacks (Africans) from the Coloureds (Indians, Asians). All things such as jobs, schools, railway stations, beaches, park benches, public toilets and even parliament. Apartheid alsoRead MoreThe Apartheid Of South Africa Essay1742 Words à |à 7 PagesNelson Mandela and protesters during South Africa s journey away from apartheid. Itââ¬â¢s a curious ponder, in fact, that Americaââ¬â¢s and South Africaââ¬â¢s ascents from racial discrimination were possibly involved with each other. However, while the world may be convinced the nation is out of racist depths, evidence displays the rise from discrimination in South Africa is undeniably incomplete. There is a dangerous and unresolved influence of apartheid in South Africa today. After World War 2 was won byRead MoreThe Apartheid Of South Africa1333 Words à |à 6 Pageshistory of South Africa all we could see is racial discrimination. Africa was all in control of Whites till 1994. South Africa got free from racial discrimination when Nelson Mandela took a step became the first black prime minister of South Africa. Contemporary South Africa is now economically strong and it is completely a racial free state. The contemporary South Africa is now in race with every state in every field. Before 1994 South Africa was completely under control of Apartheid. WHO IS APARTHEIDRead MoreThe Apartheid Of South Africa1108 Words à |à 5 PagesApartheid in South Africa Every country has a story to how it made a name for itself regardless if it was good or bad. Today the beautiful South Africa is known as the rainbow nation, for itââ¬â¢s diversity in culture. However, that name was earned after many blood rivers and broken homes.These ââ¬Å"blood rivers and broken homesâ⬠I speak of occurred during an era called Apartheid. The name ââ¬Å"Apartheidâ⬠is an afrikaans name which means segregation. It took fifty years for South Africa to redeem itself fromRead MoreThe Apartheid Of South Africa1510 Words à |à 7 PagesFrom 1948 to 1994, South Africa encountered segregation and ill treatment of its own people deriving from its own national party also known as apartheid, an all-white government. They sought to move the South African people to make way for an all-white South Africa. In their stride to achieve this, the laws they imposed on them made their lives harder; despite this, the persecuted sought freedom. Through all this some belie ve that the apartheid was easily ended. It can be argued this from the factRead MoreApartheid in South Africa711 Words à |à 3 PagesRacial discrimination dominated South Africa in 1948, and this was further witnessed when the ruling party made the discriminatory apartheid policy into law, in the same year (Pfister, 2005). The Afrikaans word, which literally translates to racial discrimination ââ¬Ëapartheidââ¬â¢, was legislated and it started with the Dutch and the British rulers. The initiators of apartheid applied it to all social nature of the South African people. For instance, the majority of the population who were Africans wasRead MoreThe Apartheid Of South Africa Essay788 Words à |à 4 PagesSouth Africa, after experiencing the apartheid, is trying their best to overcome the apartheid. Now, the country even has its own leader. He is Jacob Zuma. It is already his second term as a president.( News, B. (2016, August 5)) The country went over a lot of things, and the h istory of democratic political system is not very long for them. English and Dutch colonized South Africa in the seventeenth century. After South Africa got its independence from England, Afrikaner National Party became a majorityRead MoreThe Apartheid Of South Africa1750 Words à |à 7 Pagesfirst black President of South Africa. Referred to as the living embodiment of black liberation, Mandela specifically fought against the government system of South Africa known as apartheid (Lacayo, Washington, Monroe, Simpson). Apartheid is an Afrikaan word meaning apartness and was a system of racial segregation for the South African people from 1948 until F.W. de Klerk became president in 1991. Although Nelson Mandela was both literally and metaphorically imprisoned by South Africaââ¬â¢s racist ideologiesRead MoreApartheid in South Africa1154 Words à |à 5 Pagesbring an end to Apartheid in South Africa because he was a believer in basic human rights, leading both peaceful and violent protests against the white South African Government. His beliefs landed him in prison for twenty-seven years, almost three decades. In doing so, he became the face of the apartheid movement both in his country and around the world. When released from prison in 1990, he continued to honor his commitment to fight for justice and equality for all people in South Africa. In 1994, NelsonRead MoreThe Apartheid Of South Africa1440 Words à |à 6 PagesThe 1981 Springbok tour, and more significantly the public disturbances that arose because of it, is one of the most impactful events on New Zealand, and even South African society. The controversial idea of having sporting interactions with apartheid ruled South Africa was not new to New Zealand politics, yet with Prime Minister Robert Muldoon in charge, the situation was escalated to astonishing heights. The violence all around New Zealand, between police, protesters and anti-protestors was immense
Wednesday, December 25, 2019
Essay on Hip Hop Culture - 2107 Words
Hip Hop Culture Since the early to mid 90ââ¬â¢s, hip-hop has undergone changes that purists would consider degenerating to its culture. At the root of these changes is what has been called ââ¬Å"commercial hip-hop. Commercial hip-hop has deteriorated what so many emcees in the 80ââ¬â¢s tried to build- a culture of music, dance, creativity, and artistry that would give people not only something to bob their head to, but also an avenue to express themselves and deliver a positive message to their surroundings. What does the term ââ¬Å"commercialâ⬠mean? It can take on various meanings, but in essence that term is used to label artists who have alienated parts of the hip-hop culture in their work. The High and Mighty, a duo from Philadelphia signed toâ⬠¦show more contentâ⬠¦While not all underground artists are choir boys, they are not barking over mics in a frenzy either.. They play small, sometimes dark and dank venues in front of a couple hundred people or much less than that. Like the Christians in ancient Rome who held mass in catacombs and spread their religion secretly, underground artists are privately leading a revolution in these small clubs now in promotion of returning rap to hip-hop, and there probably has never been such a fierce fire lit under the artists like there is now to bring change. Underground artists are fed up with how hip-hop is treated by a lot of major labels that have changed the structure of songs. In 2000, especially on the radio, you may hear one or two verses, an RB singer lacing the track and then a hook that is repeated enough times to take up 3 plus minutes. This is a brash example of todayââ¬â¢s state of hip-hop, but the point is made- creativity in hip-hop has been pushed aside for tracks that incorporate overused samples, have no real message, and have virtually eliminated the DJ from the music. Remember when you could listen to a song for five minutes and all you heard was Rakim bouncing outrageous similes and euphemisms off his tongue and Eric B. blessing the 1s and 2s. Not only was there depth in those types of tracks, but there was creativity and ingenuity. What about groups like Afrika Baambata whose songs lasted as long as infommercials. Eric B. Rakim and Baambata areShow MoreRelatedHip Hop Culture And Culture950 Words à |à 4 PagesHow the Hip Hop Culture Separates But Comes Together The Hip Hop culture itself varies with individualism and collectivism, along with the power distance experienced with artists collectively starting joint ventures together as well as having polychronic opportunities but having the same monochronic idea, which is make money. This cultural began collectively on empowerment. Artists in this culture use their platform to promote their individuality whether it is good positive rap or ââ¬Å"gangsta rapâ⬠Read MoreThe Hip Hop Culture1476 Words à |à 6 Pagesgenre. I have listened to all of the considered essential hip hop ââ¬Å"classicâ⬠and modern day albums. I noticed in these ââ¬Å"classicâ⬠albums very distinct change in subject matter and style that each of the different areas of rappers on where they originate from. Some people believe that the hip-hop culture is at a decline with the lose of this uniqueness and individuality shown in each of these areas. I too even thought that the hip-hop culture was at a decline until I was researching my topic, but insteadRead MoreHip Hop Culture And Culture1196 Words à |à 5 PagesHip-Hop Culture and race have had a complicated relationship in the past two decades. It has been commonly referred to as ââ¬Å"black musicâ⬠and a reflection of black culture. However, recent studies done by the Mediamark Research Inc. showed that 60% of rap music buyers are white. With the emergence of white, Latino, Asian, and other rappers with diverse backgrounds on the Hip Hop scene it is important recognize the changing color of the genre and the stereotype it holds as ââ¬Å"black musicâ⬠. Black cultureRead MoreThe Rise Of Hip Hop Culture1305 Words à |à 6 PagesThe Rise of Hip Hop Culture Hip hop, the creation of electronic sound and enticing language is a style born from the African American and Hispanic cultures. It formed in New York City from block parties and the participation of the youth culture. This style of music began as a minimal change in rhythm to a globally popular culture consisting of graffiti art, dancing, and music. Hip hop was not only a type of tasteful music, but it also became a benchmark in history. When this style of music wasRead MoreWomen And Hip Hop Culture1275 Words à |à 6 PagesWomen have always played a major role in the hip hop culture. This can be seen when watching music videos, or listening to female rappers. Women are simply involved in everything. However, that does not necessarily mean that they have the best relationship with hip hop. The purpose of this paper is to examine women within the hip hop culture. More specifically, this paper is going to examine the unique relationship women have with hip hop. To achieve a better understanding of the unique relationshipRead MoreThe Hip Hop Genre And Culture1778 Words à |à 8 PagesLuke Brown Professor Melissa Plaster English 1301 26 October 2015 The Hip Hop Genre and Culture The Hip Hop Genre can be reasonably argued, that the vast majority of musical production at any one time involves musicians working in relatively stable ââ¬Ëgenre worldsââ¬â¢ within which ongoing creative practice is not so much about sudden bursts but the continual production of familiarity such rules may guide the notes a guitarist may select to play the way a star may conduct themselves in publicRead MoreWomen Of The Hip Hop Culture942 Words à |à 4 PagesWithin popular culture today, objectified female bodies can be represented everywhere from advertising images to magazine covers, television, music and many more. Through these media institutions, we allow them to construct social identities in ways that allow us to understand what it means to be black, white, Asian, male or female etc. Within many popular culture mediums such as music, stereotypical representations of racially marked female bodies are often formed. Thus, these representations alsoRead MoreThe Censorship Of The Hip Hop Culture887 Words à |à 4 Pages The Oppressive Language Leading to the Degradation of Woman via The Hip Hop Culture Today Thereââ¬â¢s a powerful source brainwashing young minority women today, specifically the language expressed in Rap lyrics which is often embraced by the Hip Hop Culture recently. These young gems are being conditioned to value their worth centered around hollow, vain, and degrading measures. The lead directors of these measures are strong, empowered, talented men who come across as if theyRead MoreWomen Of Hip Hop Culture Essay1723 Words à |à 7 PagesWomen have decided to consume hip hop regardless of the sexism and machismo of their rap artist spouses. Historically, black women who have sex with other women havenââ¬â¢t been recognized in the Black community. Also, the expectations are the same in hip hop culture because men reject lesbians. An example is the murder in 2003 of Sakia Gunn after she declared her lesbian identity to a group of males. We all know that in hip hop culture men predominate and precisely masculine. Women can achieve a higherRead MoreHip-Hop Culture E ssay987 Words à |à 4 Pages Hip-hop culture began to develop in the south Bronx area of New York City during the 1970s. It had a significant influence in the music industry. Hip-hop music generally includes rapping, but other elements such as sampling and beatboxing also play important roles. Rapping, as a key part in the hip-hop music, takes different forms, which including signifying, dozen, toast and jazz poetry. Initially, hip-hop music was a voice of people living in low-income areas, reflecting social, economic and political
Tuesday, December 17, 2019
Amazon An Electronic Commerce And Cloud Computing Company
Amazon.com, Inc., simply known as Amazon, in general is the biggest online retailer all over the world. It is an electronic commerce and cloud computing company in the United States, founded in 1994. Its headquarter locates in Seattle, Washington. Jeff Bezos, the founder and the current CEO, picked Amazon as the name of the company because the word represents a place where it is exotic and different and also because the Amazon River is the biggest river all over the world. Its headquarter locates in Seattle, Washington. At the beginning of its history, Amazon positioned itself as online bookseller. Gradually with the development, Amazon expanded its business to the retail of DVDs, CDs, video games, various kinds of software, electronic items, furniture and so on, almost covering all fields of retail goods. Now, Amazon is not only a online retailer, but also a manufacturer of electronic items such as Kindle, Fire TV and Fire tablets [1]. 20 years ago, by discovering the shortage of physical store, Bezos founded Amazon. Currently, in order to establish more direct communication and reaction with customers, Amazon began to open physical bookstore to serve customers better. Amazon always puts customer satisfaction as its first priority, making itself the marketing leader all the time [2]. Amazon surpassed Walmart in 2015, becoming the most valuable retailer in United States based on market capitalization. Amazonââ¬â¢s mission is to provide customers with the best online shoppingShow MoreRelatedThe Cloud Of Cloud Computing1673 Words à |à 7 PagesLiterature Cloud Computing Definition The topic of the cloud computing industry and security is broad with far reaching intricacies. 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However over time, itââ¬â¢s definitely shifted to a Post-PC environment. 1-1 device programs have triggeredRead MoreThe Global Leader in E-Commerce1605 Words à |à 7 PagesFortune 500 company, Amazon, started by Jeff Bezos in 1995, is the global leader in e-commerce. Amazon offers a wide variety of products, ranging from hardcover books to jewelry to electronics, as conveniently as possible to its customers (About Amazon, 2009). Although Amazon has begun to revolutionize retailing, the companyââ¬â¢s competitive advantage and evolution has been put into question. The competitive advantage and evolution of Amazon can be analyze d by determining if the company if moving awayRead MoreAmazon s Vision And Mission Of Amazon1279 Words à |à 6 PagesAmazon has grown up from a normal online website to an ecommerce and broadcasting partner to development platform being driven by the spirit of innovation. Amazon is a service based company offering customers best services and providing more types of products, at lower prices and with proper reviews. Their innovations towards the technology increase the growth of Amazon. Since 1995, Amazon has significantly expanded international retail websites, its product selection, customer service centers andRead MoreAmazon : The Largest Online Retailer1414 Words à |à 6 PagesAmazon.com is the largest online retailer existing in the world. Amazon offers a variety of different goods such as electronics, groceries, jewelry, car parts, and the. The company is also a e-commerce and Internet technology platform, a fulfillment and logistics platform, a search technology, an Intern et advertising platform, and even an Internet startup incubator. HISTORY AND GROWTH Amazon first launched in 1995 after founder Jeff Bezos quit his job on Wall Street to begin his online businessRead MoreMarketing Pl Amazon s Marketing Strategy1328 Words à |à 6 PagesMarketing Plan: Amazon 1. Executive summary Amazonââ¬â¢s focus is on their customers. This marketing plan illustrates how Amazon uses its spirit of innovation and technology, and dedication to all its customers to become a leader in its market. Amazon has many different customers. They can be their consumers or shoppers, sellers, content creators, and or developers. Amazon has many different product offerings and services that set it apart from many of its competitors. This marketing plan illustratesRead MoreAmazon Web Services Essay677 Words à |à 3 PagesAMAZON WEB SERVICES CASE ANALYSIS SNEHA KATKURI Amazonââ¬â¢s core business of selling goods (ranging from books to fresh food and electronics to fashion cloths) through its e-commerce portal has seen exponential growth which necessitated a need for a massive storage and computing infrastructure that is always available and is resistant to failures. After building this, it is intuitive for Amazon to open up the infrastructure and sell it as a commodity. This helps AmazonRead MoreSwot Analysis Of Amazon : Swot Analysis Essay1198 Words à |à 5 Pagesdownloads, software, video games, electronics, clothing, furniture and jewelry. The company also makes consumer electronics - especially the Amazon Kindle e-reader, Fire tablet and Fire TV - and is the world s largest provider of cloud infrastructure services (IaaS). Amazon also sells some low-end products, such as the USB cable, its internal brand Amazon Foundation. SWOT The SWOT is one of the most useful tools to analyze the company. According to the analysis of SWOT, company would have improvement fromRead MoreSwot Analysis of Amazon1084 Words à |à 5 PagesAmazon.com Three major products and/or services that are offered by Amazon that will be the scope of this paper are digital content, retail goods and computing services. Amazon has several competitors in all three products/service lines. In the case of digital content a few major competitors to Amazon include Apple, Google, Barnes Noble, Hulu, Netflix, brick-and-mortar stores, and direct publishing by content owners. Advantage Amazon has over its competitors in the area of digital content is the ideaRead MoreAmazon is One of the Largest Online Retailers952 Words à |à 4 PagesAmazon is a multinational electronic commerce enterprise. Companys business originate from online bookstore and soon transferred to diversification retailing..At present, Amazon is one of the worlds largest online retailers. Simultaneously it develops and invests in its information systems service and prospective industries like Cloud computing. This part will go to the Introduction. Porter five forces analysis is used as a framework for exploring industry environment and business strategy development
Monday, December 9, 2019
Maternal Mortality and Maternal Morbidity â⬠MyAssignmenthelp.com
Question: Discuss about the Maternal Mortality and Maternal Morbidity. Answer: Introduction Maternal mortality these are death that occur on women during child births. This occurs within 42 days but less than a year after conceiving. Maternal morbidity refers to complications which develop during pregnancy and after child birth. They mainly affect the well being and the health of a woman. Statistics have indicated that 1 out of 6 women dies due the same in the developing world, while as in continents like Europe, 1 out of 5,000 dies due complication related to maternal. In Indonesia, close to eight million women suffer from pregnancy complications which are avoidable while as half a million ends up dying (Ali, Okud Adam, 2011). It is very disappointing to lose lives while giving birth. However, identification of the main causes of deaths will help put up control standards and come up with proper strategies to deal with the issues. It will help in a reduction of avoidable deaths during child births. Additionally, basic training is important to women infected with incurable diseases to reduce the death rate in women. Causes of maternal mortality and maternal morbidity According to Ashford (2002), maternal mortality and morbidity rates in Indonesia have the highest figures from the rest of the countries. This was amplified by the non-utilization of the maternal healthcare. This is because they were not able to receive standard World Health Organization antenatal care (ATC) visits. The figure below illustrate on the difference in mortality rates on developing countries compared to the one already developed. The main cause include: Hemorrhage- this has greatly contributed to a rise of death accompanied by excessive bleeding. It a major risk factor which is brought about by child birth. However, women bleed heavily leading to approximately 26% of women deaths as researched by World Health Organization. The excessive bleeding becomes uncontrollable especially when discovered too late. The blood is entire drained from the body making the victim so weak thus demise of a life. Infection- they are deaths caused by infection such as HIV, Heart diseases and anemia. Infected diseases such as HIV poses a great risk on the expecting mother. It is however said to claim life especially to those much affected. The same causes deterioration in health where the white blood cells are reduced to a level of not fighting other infections (Filippi et al., 2007). Moreover, in case there is anemia, not enough red blood cells are produced which in return affects the blood circulation in the body. The heart is however affected causing cardiovascular disorders. These will trigger a heart failure leading to death. This contributes to 17% as stated by World Health Organization (WHO) (Chhabra et al., 2008). Unsafe abortions- in most cases, women who conceive without their knowledge prefers to have the pregnancy terminated without following the right procedures. The process is mainly done by unqualified personnel who in return end up causing more damage to the victim. As a result, excessive bleeding and infection are experienced. The womb may be destroyed in the process thus severe implication on health in later days. These being an alternative to eliminating the pregnancy, one is exposed to health risk which may be permanent or even result to the death of the victim. Women tend to choose this option since in most developing countries, abortion is termed as illegal. They therefore find it necessary to abort without going to the health facilities (Balin, 2005). Hypertensive disorders- it is situation associated with an increase in blood pressure. When it shots beyond normal, a great risk is imposed on the mother and the unborn child. In most cases it ends up causing deaths if not handle immediately by the health experts. Obstructed labor-even with normal contraction of the uterus during labor, the baby does not get down the cervix. This may result to inadequate supply of oxygen during the child birth process. However, this may result to death of the mother due to a long strain during the process. There is also prolonged labor which results to more straining of the mother thus lacking strength to push the baby. This contributes to less oxygen being inhaled in order to speed up the delivery process. Apparently, the mother becomes unconscious whereby she may end up dead if know proper circulation of oxygenated blood in the body system (Kayem et al., 2011). The chart below clearly shows on the number of death caused by each the above factors. Personal Hindrances Contributing to Maternal Mortality and Morbidity Maternal mortality is one of the main medical healthcare challenges across the world most especially to the developing countries, i.e. Indonesia. Currently there is a disappointing increased number of maternal deaths resulting from poor health facilities. Despite the challenge, a number of countries have made a conspicuously unusual movement, whereby a quarter of the deaths records in maternal mortality takes place Sub Saharan region in Africa since no change has been initiated. There is no direct interference that will consequently help to reduce mortality (Ashford, 2002). In a group of ecologist study done by Kayem et al.,(2011), the study compared the diversities between a number of Sub-Saharan in countries using the information data taken between 1996 and 2007. The healthcare system establishes association, economic and education as independent diversities. A relationship between the maternal mortality proportions and some economic, educational and sanitary factors was confirmed or observed in the country. There was an important connection of the maternal mortality ratio with prenatal care coverage, births assisted by qualified and authorized medical practitioner (Amaral et al., 2011). The financing of medical health individually makes the cost of care an essential factor of demand. In distinction references, the payments can be considerable amount or quantity. For example, the poorest people in Sub-Saharan African countries earn low income making it impossible get good medication. It would be such a shock if such charges did not consider demand; however, the actual proof confirms that they do. Most of the developing countries find health care to be very costly (Khan et al., 2006). There is strong derived scheme that the poor are more cautious with their spending than the wealthy ones. An increase of the hospital charges favors the rich over the poor people thus access to crucial services as provided by the law. For example, the abolition of personal fee in Uganda led to a maximum utilization of the essential services by the poor. If increased charges are combined with quality improvements and the availability of health facilities, there would be a maximum utilization of essential services regardless of the status. Informal payments are the inconsiderable amount in many public health care systems (Haddad et al., 2011).Additionary,other hindrances in the maternal morbidity in Indonesia include inadequate quality care received during the antenatal care visits, wealth disparities in the country in that there are greater disparities in urban compared to rural areas because antenatal care services are high unlike in rural areas where they are of low quality due to l ack of proper infrastructure to develop them, among others. Strategies to improve maternal mortality and morbidity Different strategies can be adopted in Indonesia to help address the high cases and rates of maternal mortality and morbidity rate in the country. Some of the key strategies involves investing in qualified medical person to take care of the patient during and after the patient has given birth. Trained personnel provides the basis for assisting mothers and effectively preventing maternal mortality which is influenced by the quality of care provided in healthcare settings (Haddad et al., 2011). Additionally, the knowledge and skills gained by the healthcare providers empowers them to effectively help the patients as well as educate them on maternal mortality and the associated risk factors. Educating the people to change and making an improvement in childbirth delivery in hospitals and clinics, and this is achieved by focusing on quality maternal and child health services by delivering facilities that are equipped with emergency and obstetric and neonatal care services. The strategy is required since some of the healthcare providers lack enough knowledge and skills to identify the patients at risk (Furuta, Sandall Bick, 2012). The second key strategy that can be adopted involves improving the resource need of the hospital and clinics, which are used in the surgical emergency. In most cases pregnant women require emergency services or care in order to prevent the cases of maternal mortality which is prevalent in the Indonesia. However, the lack of resources and service facilities in healthcare settings is a key contributor to the high death rate, which creates the need to ensure the healthcare organizations have the necessary resources (Ellison, De Wet, Matshidze Cooper, 2000). The third key strategy that can be adopted to address the high cases of maternal mortality and morbidity in Indonesia, involves focusing on the healthcare providers through concession or increase payment to the doctors and nurse can motivate and give a better service. Motivation of the healthcare providers provides the basis for empowering them to deliver high quality care as well as enhance their commitment to address the patients problems in order to address the maternal mortality rate (Filippi et al, 2000). The strategy is effective since it enhances the ability of the healthcare providers to deliver quality patient-centered care as well as continually engage the patients in order to promote positive outcomes (Khan et al., 2006). Another key strategy which is critical in the developing countries involves establishing training and education programs for young girls and women on maternal mortality and the risk factors. Such programs are critical since a majority of the pregnant women in Indonesia lack the knowledge on the risk factors that influence maternal mortality. This is achieved by promoting the preventive health programs which will requires promoting a continuum of care right from adolescent and pre-pregnancy period through pregnancy, delivering up to childhood. The interventions involved should be proved, cost effective and should have a positive impact to the community and the public in general. Community should be able to manage common cases like childhood illnesses,brestfeeding,promotion and counselling, by providing supplements like the folic acid, in the preconceiving stage, maternal use of insecticide-treated bed nets; and having proper ways of limiting mother to child transmission of HIV/AIDS by providing community testing and counseling for pregnant women and the public at arge.According to Hardee, Gay Blanc (2012), there comprise of more than a half of the world population who are not educated or illiterate and more than two thirds of the worlds poorest human beings. Women being educate can lead them to have good health and can uplift the community from diseases which is a huge problem. Another key strategy involves encouraging women and young girls to formulate or join existing groups so as to have a voice to speak against neglecting and so that they can have success in policy development that promotes the chances of understanding their risk factors. Establishing laws or policies on maternal morbidity and mortality can help in reducing the risk factors such as early abortion which is a key contributor. This can be achieved by creating awareness among the young people or youth to avoid misbehaviors like unprotected intercourse, drug abuse among others. Establishing laws and effectively ensuring compliance promotes the chances of addressing the risk factors, come up with the effective measures to curb them as well as promoting the healthcare providers commitment to the health issue will help in raising up a healthy community (Calvert et al., 2012). According to Dolea Stein (2003), expanding maternal health services to different areas can also significantly help in reducing the mortality rate since a majority of the cases are influenced by poor access to the healthcare services primarily in rural settings. Based on the idea that the country is developing, the healthcare system is not well established which contributes to the high rate of death (Filippi et al., 2007). However, government support in the expansion of maternal health services can play a significant role in reducing the mortality rate as well as educating the population on the risk factors and how to avoid them. The government should work towards supporting the communities, districts and cities that have insufficient infrastructures to achieve the minimum service standards by setting standards that that will ensure regional or geographic balance through equal wealth distribution and delivery of service without favoring either side. Besides, the government can also s upport that objective by reducing the overall cost of care which also limits effective access to healthcare. A reduction of the patient fees for health care and other services such as emergency transport and mobile healthcare support can reduce maternal mortality (Kaye, Kakaire Osinde, 2011). On the other hand, empowering women to leadership and constant engagement with the community members can help spread knowledge and ideas on the risk factors as well as support policies that help reduce the mortality rate. The mothers or women and the health workers should be trained on how to prevent and treat common childhood diseases in order to curb the high level of deaths that results from common infections like diarrhea ,acute respiratory and malaria, which can be prevented.However,they require timely recognition,knowledge,treatment and by implementing standard by the public and private healthcare providers. The aspect further promotes access to quality and reliable healthcare services thus reducing the overall maternal mortality and morbidity rate. The strategy is deemed effective since it increases knowledge and understanding on the risk factors while supporting the care provided by effective policies. Additionally, a collaborative approach to healthcare provision can play a significant role in addressing the maternal mortality and morbidity rate by ensuring all the key stakeholders play a key part in improving the care provision and education to the pregnant women (Dolea Abouzahr, 2003). A collaborative approach ensures widespread commitment to reducing the high cases of mortality as well as supporting positive outcomes. Mothers should be taught on the importance of breastfeeding because from the 2007 IDHS reports indicates that infants under the age of six months were breastfed exclusively (Ministry of Health, 2008). This showed that majority of infants in Indonesia did not receive the benefits of breastmilk. Therefore, constant training and creating awareness will help in educating the mothers the importance of breastfeeding their children, among them being nutritional benefits and protection against diseases. It also helps address key issues such as resource need and educational needs. (Hardee, Gay Blanc, 2012). Conclusion Women in the developing countries tend to acquire poor treatment or none at all. However, analytical approach of the current problems will help reduce mortality rate in the rural or semi-urban areas. It is therefore important to adopt the SMI (Safe Motherhood Initiative) in the Sub-Saharan Africa since the same was implement two decade ago in the developed countries. Such initiatives have a significant role in empowering women with necessary knowledge and skills to effectively address the maternal mortality risk factors. Additionally, it plays a significant role in enhancing the government's commitment to the overall improvement of the maternal mortality as well as enhancing the quality of care. This will help prevent the invisible death during child birth. It is necessary to invest in good clinic and hospital to avoid more death from happening. A collaborative approach can also help in addressing the maternal mortality rate by ensuring all the key stakeholders are involved in suppor ting pregnant women in reducing the risk factors. At national level, the private health providers should collaborate with government and be part of making the health policies and frameworks so that the combined efforts will ensure that the services provided are of high standards .Private healthcare providers and the training facilities plays a major role in Indonesian health system and joining hands with the government health policies, information delivery systems and standards will ensure a healthy population is grown and taken care of. Regulation, inspection and the certification of private healthcare providers should comply with the government standards and information systems so that they can deliver their services and be reliable to the public at large. Heath information systems in Indonesia need to be harmonized and re-centralized in certain ways relating to the health information systems, especially those regarding processes, reports and standards so that the public can get the health information at the right time, form and a cted upon. References Ali, K, Okud, A, Adam. 2011. Maternal Near-Miss in a Rural Hospital in Sudan. BMC Pregnancy Childbirth, 11, pp. 1-4, https://dx.doi.org/ 10.1186/1471-2393-11-48. maral E., Souza ., Surita , Luz A, Sousa , Cecatti J, Campbell . 2011. A Population-Based Surveillance Study on Severe Acute Maternal Morbidity (Near-Miss) and Adverse Perinatal Outcomes in Campinas, Brazil, The Vigimoma Project. BMC Pregnancy Childbirth, 11, pp. 1-8, https://dx.doi.org/10.1186/1471- 2393-11-9. Ashford L., M. C. 2002. Hidden Suffering: Disabilities from Pregnancy and Childbirth in Less Developed Countries. Population Reference Bureau, MEASURE Communication. Balin R. E. 2005, Trends in Midwifery Research, Nova Publishers. Calvert C., Thomas S. L., Ronsmans C., Wagner , Adler , Filippi 2012, Identifying Regional Variation in the Prevalence of Postpartum Haemorrhage: A Systematic Review and Meta-Analysis, Chhabra ., Guleria ., Saini N. K., Anjur K. T., Vaid N. B. 2008. Pattern of Severe Maternal Morbidity in a Tertiary Hospital of Delhi, India: A Pilot Study. Trop. Doct., 38, pp. 201- 204, https://dx.doi.org/10.1258/td.2007.070327. Cleland J., Harlow . 2003. The Value of the Imperfect: The Contribution of Interview Surveys to the Study of Gynaecological Ill Health Dolea C., Abouzahr . 2003. Global Burden of Obstructed Labor in the Year 2000. GDB Working Paper, World Health Organization, Geneva. Dolea C. Stein C. 2003. Global Burden of Maternal Sepsis in the Year 2000. GDB working paper, World Health Organization, Geneva. Ellison G. T., De Wet T., Matshidze K. ., Cooper P. 2000. The Reliability and Validity of Self-Reported Reproductive History and Obstetric Morbidity Amongst Birth to Ten Mothers in Soweto. Curationis, 23, pp. 76-80, https://dx.doi.org/10.4102/ curationis.v23i4.753. NE7, https://dx.doi.org/10.1371/ journal.pone.0041114. Filippi V., Ganaba R., Baggaley R. F., Marshall T., Storeng . T., Sombi I., Ouattara ., Ouedraogo , Akoum M. Meda . 2007, Health of Women After Severe Obstetric Complications in Burkina Faso: A Longitudinal Study, Lancet, 370, pp. 1'329- 1'337. Filippi V., Ronsmans C., Gandaho T., Graham W., Alihonou E., Santos P. 2000. Womens Reports of Severe (Near-Miss) Obstetric Complications in Benin, Stud. Fam. Plann., 31, pp. 309-324, https://dx.doi.org/10.1111/j.1728-4465.2000.00309.x. Furuta M., Sandall J. Bick D. 2012, A Systematic Review of the Relationship Between Severe Maternal Morbidity and Post-Traumatic Stress Disorder, BMC Pregnancy Childbirth, 12, 125 p. Haddad, S. M., Cecatti J. G., Parpinelli M. A., Souza J. P., Costa M. L., Sousa M. H., Surita F. G., Silva J. L. P., Pacagnella R. C., Camargo R. S., Bahamondes M. V., Zotareli V., Gurgel L. T., Say L., Pattinson R. C. 2011, From Planning to Practice: Building the National Network for the Surveillance of Severe Maternal Morbidity, BMC Public Health, 11, 283 p. Hardee K., Gay Blanc. 2012. Maternal Morbidity: Neglected Dimension of Safe Motherhood in the Developing World Glob. Public Health, 7, pp. 603-617, https://dx.doi.org/10.1080/17441692.2012.668919. Kaye D. K., Kakaire . Osinde . 2011. Systematic Review of the Magnitude and Case Fatality Ratio for Severe Maternal Morbidity in Sub-Saharan Africa Between 1995 and 2010. BMC Pregnancy Childbirth, 11, pp. 1-9, https://dx.doi.org/ 10.1186/1471-2393-11-65. Kayem, G., Kurinczuk J., Lewis G., Golightly ., Brocklehurst . Knight M. 2011. Risk Factors for Progression from Severe Maternal Morbidity to Death: A National Cohort Study, PLoS ONE 6, https://dx.doi.org/10.1371/journal.pone.0029077. Khan K. ., Wojdyla D., Say L., Glmezoglu Van Look P. F. 2006. WHO Analysis of Causes of Maternal Death: A Systematic Review, The Lancet, 367, pp. 1'066-1'074. Ministry of Health (2008): Laporan Nasional: Riset Kesehatan Dasar (Riskesdas) 2007, Jakarta: Ministry of Health, National Institute of Health Research and Development.
Sunday, December 1, 2019
Introduction to Mass Communication Assignment Essay Example
Introduction to Mass Communication Assignment Essay Business idea supports this vision by offering a wide range of ell-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. This advertisement is about the a kitchen activities organized by KEA Singapore, concept is Keep the relationship, KEA believe relationships are meant to last, that is why KEA kitchens are guaranteed for 25 years. KEA hope people can keep the relationship with their family members and friends. At the same time, people get the awards. Target Audience The advertisement targets people of two different class groups, the first rope are the urban middle class working adults, their age between 22-45 years old, they have independent economic capacity, who can accept the philosophy of design and way of life in KEA kitchen products. The second groups are the people who just bought the house, they do not have specific age level, maybe they are old people, and they will update their old kitchen to be new, because KEA has more than 3,000 design solutions. Message Through sentences on the advertisement, KEA use the sentences to introduce this activity, how to join this activity and awards. They use a very motional and skeptical sentence as begin, We believe relationships are meant to last, I think the KEA want to say, in todays society, everyone is busy, some people make a living, some people in order to work, they may begin to slowly forget the past friends or classmates or even a family members. Can your relationship stand the test of time? 25 is a special number in this advertisement and activity. We will write a custom essay sample on Introduction to Mass Communication Assignment specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Introduction to Mass Communication Assignment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Introduction to Mass Communication Assignment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As we know, KEA kitchen has 43 years of history, 25 hours cook-off is represent 25 years, that is KEA kitchens are guaranteed for 25 years, the time also about the live of itched. At the same time, KEA wants to pass a message to public, KEA kitchens are guaranteed for 25 years, but for the people relationship, how many numbers of 25 years do you have? Meaning is we need to cherish our friendship. They show 18 kinds of innovative kitchen products around the sentence, meaning is telling the public this advertisement is about kitchen products. As we know, the most of KEA products are DID (Do it yourself) products, you need to assemble it by your self. Like this activity, cooking competition, also do it yourself, close to the philosophy of KEA. Placement of advertisement For this advertisement is on the Today newspaper, Today newspaper is a free newspaper to the public, KEA advertisement is on the page 7, right slide on the newspaper. I have 2 opinions about advertisement placed. Firstly, Peoples reading habits. Today newspaper as a free newspaper gives to the public in MR. station, people passing the table. Just take newspaper and continues to go. Or people are reading the newspaper while walking, they find the main news to read, maybe they do not read all the pages. So, in the iron 7 pages of Today newspaper, KEA has 3 pages advertisements, a cross- page advertisement (mm*mm) and a full-page advertisement (mm*mm), when the people open the newspaper, very strong visual feeling to the readers. Secondly, nature of the activity. For this advertisement, KEA only want to present an idea through this activity, they hope people to know this activity. At this page, they hope to have a strong effect of publicity. Effects of the messages on the target audience For this KEA advertisement, it adhere the Nordic simple, fresh, natural sensing style, advertisement direct tell the reader, and we have this activity. KEA spread by word of mouth advertising has affected a large part of the people, especially the young consumer grog AS. For the people, get the prize money is not the most important, KEA as a Europe company, they are more focus on humans emotion, people need communication, KEA organizes this event, hope to awaken emotional understanding of people. Encourage people communicate with old friends, they hope cooking with friends or family members together, find out the emotion between themselves. Cooking with friends or family members together in KEA kitchen, an activity becomes a memory, it is easier to be retained in the minds of the audience, which will help the audience with KEA Business, and remember KEA brand. So, it is not just make closer the relationship be;en friends, also make closer relationship between the friends and the KEA, when the people need any kitchen services or products, KEA is their first choice. Messages have been effectively communicated In my opinion, the idea of KEA advertisement has been effectively communicated to the target audience. Firstly, KEA target audience is close Today newspaper target audience, KEA focus on middle-class people and young adults, Today newspaper focus on all kinds of people, middle-class people and young dad Its are only a part of target audience of Today newspaper. Secondly, KEA target audience age level is similar with Today newspaper, most of Today newspaper readers are 20-50 years old, KEA kitchen product target group aged 25-45 years old. Therefore, in same age level, peoples idea also similar. Conclusion In conclusion, this advertisement passes the message to the public, clean argue audience group.
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