Essay on Hip Hop Culture - 2107 Words

Hip Hop Culture Since the early to mid 90’s, hip-hop has undergone changes that purists would consider degenerating to its culture. At the root of these changes is what has been called â€Å"commercial hip-hop. Commercial hip-hop has deteriorated what so many emcees in the 80’s tried to build- a culture of music, dance, creativity, and artistry that would give people not only something to bob their head to, but also an avenue to express themselves and deliver a positive message to their surroundings. What does the term â€Å"commercial† mean? It can take on various meanings, but in essence that term is used to label artists who have alienated parts of the hip-hop culture in their work. The High and Mighty, a duo from Philadelphia signed to†¦show more content†¦While not all underground artists are choir boys, they are not barking over mics in a frenzy either.. They play small, sometimes dark and dank venues in front of a couple hundred people or much less than that. Like the Christians in ancient Rome who held mass in catacombs and spread their religion secretly, underground artists are privately leading a revolution in these small clubs now in promotion of returning rap to hip-hop, and there probably has never been such a fierce fire lit under the artists like there is now to bring change. Underground artists are fed up with how hip-hop is treated by a lot of major labels that have changed the structure of songs. In 2000, especially on the radio, you may hear one or two verses, an RB singer lacing the track and then a hook that is repeated enough times to take up 3 plus minutes. This is a brash example of today’s state of hip-hop, but the point is made- creativity in hip-hop has been pushed aside for tracks that incorporate overused samples, have no real message, and have virtually eliminated the DJ from the music. Remember when you could listen to a song for five minutes and all you heard was Rakim bouncing outrageous similes and euphemisms off his tongue and Eric B. blessing the 1s and 2s. Not only was there depth in those types of tracks, but there was creativity and ingenuity. What about groups like Afrika Baambata whose songs lasted as long as infommercials. Eric B. Rakim and Baambata areShow MoreRelatedHip Hop Culture And Culture950 Words   |  4 PagesHow the Hip Hop Culture Separates But Comes Together The Hip Hop culture itself varies with individualism and collectivism, along with the power distance experienced with artists collectively starting joint ventures together as well as having polychronic opportunities but having the same monochronic idea, which is make money. This cultural began collectively on empowerment. Artists in this culture use their platform to promote their individuality whether it is good positive rap or â€Å"gangsta rap†Read MoreThe Hip Hop Culture1476 Words   |  6 Pagesgenre. I have listened to all of the considered essential hip hop â€Å"classic† and modern day albums. I noticed in these â€Å"classic† albums very distinct change in subject matter and style that each of the different areas of rappers on where they originate from. Some people believe that the hip-hop culture is at a decline with the lose of this uniqueness and individuality shown in each of these areas. I too even thought that the hip-hop culture was at a decline until I was researching my topic, but insteadRead MoreHip Hop Culture And Culture1196 Words   |  5 PagesHip-Hop Culture and race have had a complicated relationship in the past two decades. It has been commonly referred to as â€Å"black music† and a reflection of black culture. 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Amazon An Electronic Commerce And Cloud Computing Company

Amazon.com, Inc., simply known as Amazon, in general is the biggest online retailer all over the world. It is an electronic commerce and cloud computing company in the United States, founded in 1994. Its headquarter locates in Seattle, Washington. Jeff Bezos, the founder and the current CEO, picked Amazon as the name of the company because the word represents a place where it is exotic and different and also because the Amazon River is the biggest river all over the world. Its headquarter locates in Seattle, Washington. At the beginning of its history, Amazon positioned itself as online bookseller. Gradually with the development, Amazon expanded its business to the retail of DVDs, CDs, video games, various kinds of software, electronic items, furniture and so on, almost covering all fields of retail goods. Now, Amazon is not only a online retailer, but also a manufacturer of electronic items such as Kindle, Fire TV and Fire tablets [1]. 20 years ago, by discovering the shortage of physical store, Bezos founded Amazon. Currently, in order to establish more direct communication and reaction with customers, Amazon began to open physical bookstore to serve customers better. Amazon always puts customer satisfaction as its first priority, making itself the marketing leader all the time [2]. Amazon surpassed Walmart in 2015, becoming the most valuable retailer in United States based on market capitalization. Amazon’s mission is to provide customers with the best online shoppingShow MoreRelatedThe Cloud Of Cloud Computing1673 Words   |  7 PagesLiterature Cloud Computing Definition The topic of the cloud computing industry and security is broad with far reaching intricacies. 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Maternal Mortality and Maternal Morbidity †MyAssignmenthelp.com

Question: Discuss about the Maternal Mortality and Maternal Morbidity. Answer: Introduction Maternal mortality these are death that occur on women during child births. This occurs within 42 days but less than a year after conceiving. Maternal morbidity refers to complications which develop during pregnancy and after child birth. They mainly affect the well being and the health of a woman. Statistics have indicated that 1 out of 6 women dies due the same in the developing world, while as in continents like Europe, 1 out of 5,000 dies due complication related to maternal. In Indonesia, close to eight million women suffer from pregnancy complications which are avoidable while as half a million ends up dying (Ali, Okud Adam, 2011). It is very disappointing to lose lives while giving birth. However, identification of the main causes of deaths will help put up control standards and come up with proper strategies to deal with the issues. It will help in a reduction of avoidable deaths during child births. Additionally, basic training is important to women infected with incurable diseases to reduce the death rate in women. Causes of maternal mortality and maternal morbidity According to Ashford (2002), maternal mortality and morbidity rates in Indonesia have the highest figures from the rest of the countries. This was amplified by the non-utilization of the maternal healthcare. This is because they were not able to receive standard World Health Organization antenatal care (ATC) visits. The figure below illustrate on the difference in mortality rates on developing countries compared to the one already developed. The main cause include: Hemorrhage- this has greatly contributed to a rise of death accompanied by excessive bleeding. It a major risk factor which is brought about by child birth. However, women bleed heavily leading to approximately 26% of women deaths as researched by World Health Organization. The excessive bleeding becomes uncontrollable especially when discovered too late. The blood is entire drained from the body making the victim so weak thus demise of a life. Infection- they are deaths caused by infection such as HIV, Heart diseases and anemia. Infected diseases such as HIV poses a great risk on the expecting mother. It is however said to claim life especially to those much affected. The same causes deterioration in health where the white blood cells are reduced to a level of not fighting other infections (Filippi et al., 2007). Moreover, in case there is anemia, not enough red blood cells are produced which in return affects the blood circulation in the body. The heart is however affected causing cardiovascular disorders. These will trigger a heart failure leading to death. This contributes to 17% as stated by World Health Organization (WHO) (Chhabra et al., 2008). Unsafe abortions- in most cases, women who conceive without their knowledge prefers to have the pregnancy terminated without following the right procedures. The process is mainly done by unqualified personnel who in return end up causing more damage to the victim. As a result, excessive bleeding and infection are experienced. The womb may be destroyed in the process thus severe implication on health in later days. These being an alternative to eliminating the pregnancy, one is exposed to health risk which may be permanent or even result to the death of the victim. Women tend to choose this option since in most developing countries, abortion is termed as illegal. They therefore find it necessary to abort without going to the health facilities (Balin, 2005). Hypertensive disorders- it is situation associated with an increase in blood pressure. When it shots beyond normal, a great risk is imposed on the mother and the unborn child. In most cases it ends up causing deaths if not handle immediately by the health experts. Obstructed labor-even with normal contraction of the uterus during labor, the baby does not get down the cervix. This may result to inadequate supply of oxygen during the child birth process. However, this may result to death of the mother due to a long strain during the process. There is also prolonged labor which results to more straining of the mother thus lacking strength to push the baby. This contributes to less oxygen being inhaled in order to speed up the delivery process. Apparently, the mother becomes unconscious whereby she may end up dead if know proper circulation of oxygenated blood in the body system (Kayem et al., 2011). The chart below clearly shows on the number of death caused by each the above factors. Personal Hindrances Contributing to Maternal Mortality and Morbidity Maternal mortality is one of the main medical healthcare challenges across the world most especially to the developing countries, i.e. Indonesia. Currently there is a disappointing increased number of maternal deaths resulting from poor health facilities. Despite the challenge, a number of countries have made a conspicuously unusual movement, whereby a quarter of the deaths records in maternal mortality takes place Sub Saharan region in Africa since no change has been initiated. There is no direct interference that will consequently help to reduce mortality (Ashford, 2002). In a group of ecologist study done by Kayem et al.,(2011), the study compared the diversities between a number of Sub-Saharan in countries using the information data taken between 1996 and 2007. The healthcare system establishes association, economic and education as independent diversities. A relationship between the maternal mortality proportions and some economic, educational and sanitary factors was confirmed or observed in the country. There was an important connection of the maternal mortality ratio with prenatal care coverage, births assisted by qualified and authorized medical practitioner (Amaral et al., 2011). The financing of medical health individually makes the cost of care an essential factor of demand. In distinction references, the payments can be considerable amount or quantity. For example, the poorest people in Sub-Saharan African countries earn low income making it impossible get good medication. It would be such a shock if such charges did not consider demand; however, the actual proof confirms that they do. Most of the developing countries find health care to be very costly (Khan et al., 2006). There is strong derived scheme that the poor are more cautious with their spending than the wealthy ones. An increase of the hospital charges favors the rich over the poor people thus access to crucial services as provided by the law. For example, the abolition of personal fee in Uganda led to a maximum utilization of the essential services by the poor. If increased charges are combined with quality improvements and the availability of health facilities, there would be a maximum utilization of essential services regardless of the status. Informal payments are the inconsiderable amount in many public health care systems (Haddad et al., 2011).Additionary,other hindrances in the maternal morbidity in Indonesia include inadequate quality care received during the antenatal care visits, wealth disparities in the country in that there are greater disparities in urban compared to rural areas because antenatal care services are high unlike in rural areas where they are of low quality due to l ack of proper infrastructure to develop them, among others. Strategies to improve maternal mortality and morbidity Different strategies can be adopted in Indonesia to help address the high cases and rates of maternal mortality and morbidity rate in the country. Some of the key strategies involves investing in qualified medical person to take care of the patient during and after the patient has given birth. Trained personnel provides the basis for assisting mothers and effectively preventing maternal mortality which is influenced by the quality of care provided in healthcare settings (Haddad et al., 2011). Additionally, the knowledge and skills gained by the healthcare providers empowers them to effectively help the patients as well as educate them on maternal mortality and the associated risk factors. Educating the people to change and making an improvement in childbirth delivery in hospitals and clinics, and this is achieved by focusing on quality maternal and child health services by delivering facilities that are equipped with emergency and obstetric and neonatal care services. The strategy is required since some of the healthcare providers lack enough knowledge and skills to identify the patients at risk (Furuta, Sandall Bick, 2012). The second key strategy that can be adopted involves improving the resource need of the hospital and clinics, which are used in the surgical emergency. In most cases pregnant women require emergency services or care in order to prevent the cases of maternal mortality which is prevalent in the Indonesia. However, the lack of resources and service facilities in healthcare settings is a key contributor to the high death rate, which creates the need to ensure the healthcare organizations have the necessary resources (Ellison, De Wet, Matshidze Cooper, 2000). The third key strategy that can be adopted to address the high cases of maternal mortality and morbidity in Indonesia, involves focusing on the healthcare providers through concession or increase payment to the doctors and nurse can motivate and give a better service. Motivation of the healthcare providers provides the basis for empowering them to deliver high quality care as well as enhance their commitment to address the patients problems in order to address the maternal mortality rate (Filippi et al, 2000). The strategy is effective since it enhances the ability of the healthcare providers to deliver quality patient-centered care as well as continually engage the patients in order to promote positive outcomes (Khan et al., 2006). Another key strategy which is critical in the developing countries involves establishing training and education programs for young girls and women on maternal mortality and the risk factors. Such programs are critical since a majority of the pregnant women in Indonesia lack the knowledge on the risk factors that influence maternal mortality. This is achieved by promoting the preventive health programs which will requires promoting a continuum of care right from adolescent and pre-pregnancy period through pregnancy, delivering up to childhood. The interventions involved should be proved, cost effective and should have a positive impact to the community and the public in general. Community should be able to manage common cases like childhood illnesses,brestfeeding,promotion and counselling, by providing supplements like the folic acid, in the preconceiving stage, maternal use of insecticide-treated bed nets; and having proper ways of limiting mother to child transmission of HIV/AIDS by providing community testing and counseling for pregnant women and the public at arge.According to Hardee, Gay Blanc (2012), there comprise of more than a half of the world population who are not educated or illiterate and more than two thirds of the worlds poorest human beings. Women being educate can lead them to have good health and can uplift the community from diseases which is a huge problem. Another key strategy involves encouraging women and young girls to formulate or join existing groups so as to have a voice to speak against neglecting and so that they can have success in policy development that promotes the chances of understanding their risk factors. Establishing laws or policies on maternal morbidity and mortality can help in reducing the risk factors such as early abortion which is a key contributor. This can be achieved by creating awareness among the young people or youth to avoid misbehaviors like unprotected intercourse, drug abuse among others. Establishing laws and effectively ensuring compliance promotes the chances of addressing the risk factors, come up with the effective measures to curb them as well as promoting the healthcare providers commitment to the health issue will help in raising up a healthy community (Calvert et al., 2012). According to Dolea Stein (2003), expanding maternal health services to different areas can also significantly help in reducing the mortality rate since a majority of the cases are influenced by poor access to the healthcare services primarily in rural settings. Based on the idea that the country is developing, the healthcare system is not well established which contributes to the high rate of death (Filippi et al., 2007). However, government support in the expansion of maternal health services can play a significant role in reducing the mortality rate as well as educating the population on the risk factors and how to avoid them. The government should work towards supporting the communities, districts and cities that have insufficient infrastructures to achieve the minimum service standards by setting standards that that will ensure regional or geographic balance through equal wealth distribution and delivery of service without favoring either side. Besides, the government can also s upport that objective by reducing the overall cost of care which also limits effective access to healthcare. A reduction of the patient fees for health care and other services such as emergency transport and mobile healthcare support can reduce maternal mortality (Kaye, Kakaire Osinde, 2011). On the other hand, empowering women to leadership and constant engagement with the community members can help spread knowledge and ideas on the risk factors as well as support policies that help reduce the mortality rate. The mothers or women and the health workers should be trained on how to prevent and treat common childhood diseases in order to curb the high level of deaths that results from common infections like diarrhea ,acute respiratory and malaria, which can be prevented.However,they require timely recognition,knowledge,treatment and by implementing standard by the public and private healthcare providers. The aspect further promotes access to quality and reliable healthcare services thus reducing the overall maternal mortality and morbidity rate. The strategy is deemed effective since it increases knowledge and understanding on the risk factors while supporting the care provided by effective policies. Additionally, a collaborative approach to healthcare provision can play a significant role in addressing the maternal mortality and morbidity rate by ensuring all the key stakeholders play a key part in improving the care provision and education to the pregnant women (Dolea Abouzahr, 2003). A collaborative approach ensures widespread commitment to reducing the high cases of mortality as well as supporting positive outcomes. Mothers should be taught on the importance of breastfeeding because from the 2007 IDHS reports indicates that infants under the age of six months were breastfed exclusively (Ministry of Health, 2008). This showed that majority of infants in Indonesia did not receive the benefits of breastmilk. Therefore, constant training and creating awareness will help in educating the mothers the importance of breastfeeding their children, among them being nutritional benefits and protection against diseases. It also helps address key issues such as resource need and educational needs. (Hardee, Gay Blanc, 2012). Conclusion Women in the developing countries tend to acquire poor treatment or none at all. However, analytical approach of the current problems will help reduce mortality rate in the rural or semi-urban areas. It is therefore important to adopt the SMI (Safe Motherhood Initiative) in the Sub-Saharan Africa since the same was implement two decade ago in the developed countries. Such initiatives have a significant role in empowering women with necessary knowledge and skills to effectively address the maternal mortality risk factors. Additionally, it plays a significant role in enhancing the government's commitment to the overall improvement of the maternal mortality as well as enhancing the quality of care. This will help prevent the invisible death during child birth. It is necessary to invest in good clinic and hospital to avoid more death from happening. A collaborative approach can also help in addressing the maternal mortality rate by ensuring all the key stakeholders are involved in suppor ting pregnant women in reducing the risk factors. At national level, the private health providers should collaborate with government and be part of making the health policies and frameworks so that the combined efforts will ensure that the services provided are of high standards .Private healthcare providers and the training facilities plays a major role in Indonesian health system and joining hands with the government health policies, information delivery systems and standards will ensure a healthy population is grown and taken care of. Regulation, inspection and the certification of private healthcare providers should comply with the government standards and information systems so that they can deliver their services and be reliable to the public at large. Heath information systems in Indonesia need to be harmonized and re-centralized in certain ways relating to the health information systems, especially those regarding processes, reports and standards so that the public can get the health information at the right time, form and a cted upon. References Ali, K, Okud, A, Adam. 2011. Maternal Near-Miss in a Rural Hospital in Sudan. BMC Pregnancy Childbirth, 11, pp. 1-4, https://dx.doi.org/ 10.1186/1471-2393-11-48. maral E., Souza ., Surita , Luz A, Sousa , Cecatti J, Campbell . 2011. A Population-Based Surveillance Study on Severe Acute Maternal Morbidity (Near-Miss) and Adverse Perinatal Outcomes in Campinas, Brazil, The Vigimoma Project. BMC Pregnancy Childbirth, 11, pp. 1-8, https://dx.doi.org/10.1186/1471- 2393-11-9. Ashford L., M. C. 2002. Hidden Suffering: Disabilities from Pregnancy and Childbirth in Less Developed Countries. Population Reference Bureau, MEASURE Communication. Balin R. E. 2005, Trends in Midwifery Research, Nova Publishers. Calvert C., Thomas S. L., Ronsmans C., Wagner , Adler , Filippi 2012, Identifying Regional Variation in the Prevalence of Postpartum Haemorrhage: A Systematic Review and Meta-Analysis, Chhabra ., Guleria ., Saini N. K., Anjur K. T., Vaid N. B. 2008. Pattern of Severe Maternal Morbidity in a Tertiary Hospital of Delhi, India: A Pilot Study. Trop. Doct., 38, pp. 201- 204, https://dx.doi.org/10.1258/td.2007.070327. Cleland J., Harlow . 2003. The Value of the Imperfect: The Contribution of Interview Surveys to the Study of Gynaecological Ill Health Dolea C., Abouzahr . 2003. Global Burden of Obstructed Labor in the Year 2000. GDB Working Paper, World Health Organization, Geneva. Dolea C. Stein C. 2003. Global Burden of Maternal Sepsis in the Year 2000. GDB working paper, World Health Organization, Geneva. Ellison G. T., De Wet T., Matshidze K. ., Cooper P. 2000. The Reliability and Validity of Self-Reported Reproductive History and Obstetric Morbidity Amongst Birth to Ten Mothers in Soweto. Curationis, 23, pp. 76-80, https://dx.doi.org/10.4102/ curationis.v23i4.753. NE7, https://dx.doi.org/10.1371/ journal.pone.0041114. Filippi V., Ganaba R., Baggaley R. F., Marshall T., Storeng . T., Sombi I., Ouattara ., Ouedraogo , Akoum M. Meda . 2007, Health of Women After Severe Obstetric Complications in Burkina Faso: A Longitudinal Study, Lancet, 370, pp. 1'329- 1'337. Filippi V., Ronsmans C., Gandaho T., Graham W., Alihonou E., Santos P. 2000. Womens Reports of Severe (Near-Miss) Obstetric Complications in Benin, Stud. Fam. Plann., 31, pp. 309-324, https://dx.doi.org/10.1111/j.1728-4465.2000.00309.x. Furuta M., Sandall J. Bick D. 2012, A Systematic Review of the Relationship Between Severe Maternal Morbidity and Post-Traumatic Stress Disorder, BMC Pregnancy Childbirth, 12, 125 p. Haddad, S. M., Cecatti J. G., Parpinelli M. A., Souza J. P., Costa M. L., Sousa M. H., Surita F. G., Silva J. L. P., Pacagnella R. C., Camargo R. S., Bahamondes M. V., Zotareli V., Gurgel L. T., Say L., Pattinson R. C. 2011, From Planning to Practice: Building the National Network for the Surveillance of Severe Maternal Morbidity, BMC Public Health, 11, 283 p. Hardee K., Gay Blanc. 2012. Maternal Morbidity: Neglected Dimension of Safe Motherhood in the Developing World Glob. Public Health, 7, pp. 603-617, https://dx.doi.org/10.1080/17441692.2012.668919. Kaye D. K., Kakaire . Osinde . 2011. Systematic Review of the Magnitude and Case Fatality Ratio for Severe Maternal Morbidity in Sub-Saharan Africa Between 1995 and 2010. BMC Pregnancy Childbirth, 11, pp. 1-9, https://dx.doi.org/ 10.1186/1471-2393-11-65. Kayem, G., Kurinczuk J., Lewis G., Golightly ., Brocklehurst . Knight M. 2011. Risk Factors for Progression from Severe Maternal Morbidity to Death: A National Cohort Study, PLoS ONE 6, https://dx.doi.org/10.1371/journal.pone.0029077. Khan K. ., Wojdyla D., Say L., Glmezoglu Van Look P. F. 2006. WHO Analysis of Causes of Maternal Death: A Systematic Review, The Lancet, 367, pp. 1'066-1'074. Ministry of Health (2008): Laporan Nasional: Riset Kesehatan Dasar (Riskesdas) 2007, Jakarta: Ministry of Health, National Institute of Health Research and Development.

Introduction to Mass Communication Assignment Essay Example

Introduction to Mass Communication Assignment Essay Business idea supports this vision by offering a wide range of ell-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. This advertisement is about the a kitchen activities organized by KEA Singapore, concept is Keep the relationship, KEA believe relationships are meant to last, that is why KEA kitchens are guaranteed for 25 years. KEA hope people can keep the relationship with their family members and friends. At the same time, people get the awards. Target Audience The advertisement targets people of two different class groups, the first rope are the urban middle class working adults, their age between 22-45 years old, they have independent economic capacity, who can accept the philosophy of design and way of life in KEA kitchen products. The second groups are the people who just bought the house, they do not have specific age level, maybe they are old people, and they will update their old kitchen to be new, because KEA has more than 3,000 design solutions. Message Through sentences on the advertisement, KEA use the sentences to introduce this activity, how to join this activity and awards. They use a very motional and skeptical sentence as begin, We believe relationships are meant to last, I think the KEA want to say, in todays society, everyone is busy, some people make a living, some people in order to work, they may begin to slowly forget the past friends or classmates or even a family members. Can your relationship stand the test of time? 25 is a special number in this advertisement and activity. We will write a custom essay sample on Introduction to Mass Communication Assignment specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Introduction to Mass Communication Assignment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Introduction to Mass Communication Assignment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As we know, KEA kitchen has 43 years of history, 25 hours cook-off is represent 25 years, that is KEA kitchens are guaranteed for 25 years, the time also about the live of itched. At the same time, KEA wants to pass a message to public, KEA kitchens are guaranteed for 25 years, but for the people relationship, how many numbers of 25 years do you have? Meaning is we need to cherish our friendship. They show 18 kinds of innovative kitchen products around the sentence, meaning is telling the public this advertisement is about kitchen products. As we know, the most of KEA products are DID (Do it yourself) products, you need to assemble it by your self. Like this activity, cooking competition, also do it yourself, close to the philosophy of KEA. Placement of advertisement For this advertisement is on the Today newspaper, Today newspaper is a free newspaper to the public, KEA advertisement is on the page 7, right slide on the newspaper. I have 2 opinions about advertisement placed. Firstly, Peoples reading habits. Today newspaper as a free newspaper gives to the public in MR. station, people passing the table. Just take newspaper and continues to go. Or people are reading the newspaper while walking, they find the main news to read, maybe they do not read all the pages. So, in the iron 7 pages of Today newspaper, KEA has 3 pages advertisements, a cross- page advertisement (mm*mm) and a full-page advertisement (mm*mm), when the people open the newspaper, very strong visual feeling to the readers. Secondly, nature of the activity. For this advertisement, KEA only want to present an idea through this activity, they hope people to know this activity. At this page, they hope to have a strong effect of publicity. Effects of the messages on the target audience For this KEA advertisement, it adhere the Nordic simple, fresh, natural sensing style, advertisement direct tell the reader, and we have this activity. KEA spread by word of mouth advertising has affected a large part of the people, especially the young consumer grog AS. For the people, get the prize money is not the most important, KEA as a Europe company, they are more focus on humans emotion, people need communication, KEA organizes this event, hope to awaken emotional understanding of people. Encourage people communicate with old friends, they hope cooking with friends or family members together, find out the emotion between themselves. Cooking with friends or family members together in KEA kitchen, an activity becomes a memory, it is easier to be retained in the minds of the audience, which will help the audience with KEA Business, and remember KEA brand. So, it is not just make closer the relationship be;en friends, also make closer relationship between the friends and the KEA, when the people need any kitchen services or products, KEA is their first choice. Messages have been effectively communicated In my opinion, the idea of KEA advertisement has been effectively communicated to the target audience. Firstly, KEA target audience is close Today newspaper target audience, KEA focus on middle-class people and young adults, Today newspaper focus on all kinds of people, middle-class people and young dad Its are only a part of target audience of Today newspaper. Secondly, KEA target audience age level is similar with Today newspaper, most of Today newspaper readers are 20-50 years old, KEA kitchen product target group aged 25-45 years old. Therefore, in same age level, peoples idea also similar. Conclusion In conclusion, this advertisement passes the message to the public, clean argue audience group.

Is AP Biology Hard An Expert Discussion

Is AP Biology Hard An Expert Discussion SAT / ACT Prep Online Guides and Tips AP Biology is a popular AP class, and many students are curious about the challenges it presents. Is AP Biology hard? Will you spend hours upon hours studying for the class? Are you likely to fail the exam? Or are AP tests much easier than they seem? In this article, I’ll look at statistics, course material, and student perceptions to present you with a clear picture of the difficulty level of the class and exam. I'll also give you some tips to help you figure out how challenging AP Biology will be for you based on your academic strengths and weaknesses. What Factors Go Into Determining the Difficulty of an AP Class? There are a few indicators we can look at to make judgments about how hard a particular AP class might be. Here's a list of key considerations that I'll explore in more detail for the AP Biology course later in this article. Factor #1: Passing Rate The passing rate for an AP class is the percentage of students who earn a 3 or above on the exam. If the passing rate is on the lower side, it may indicate a more difficult class. However, the passing rate can also be a deceptive statistic. Sometimes, passing rates in the most difficult subjects are very high because only the most dedicated students take the class. A smaller pool of more serious students will be a better-prepared group overall. Factor #2: 5 Rate The 5 rate is potentially a better metric for determining the difficulty of AP classes. The 5 rate is the percentage of students who earn 5s (the highest possible score) on the AP test for the class. If the 5 rate is on the lower side, it may indicate that the material is more difficult to master (or even to understand reasonably well, since the 5 cutoff is around 70 percent correct on many AP tests). A low 5 rate also sometimes happens with very popular classes because the proportion of students who are prepared for an AP test tends to decrease as the number of students taking it increases. Factor #3: Content Difficulty The complexity of the curriculum is one of the most important factors that goes into determining the difficulty of an AP class. This essentially boils down to the amount of material the course covers and how advanced that material is. Some courses have high 5 and passing rates because their content is extremely challenging and only very driven students will take them, not because they are easy classes. Factor #4: Student Testimonials What do students say about the class? This can change from high school to high school, but there should be some consistency based on the fact that everyone is supposed to be learning the same curriculum, and everyone ends up taking the same test. Student feedback can provide more information about the day to day challenges of the class and whether the workload is especially daunting. Factor #5: Timing of the Class A final factor to consider is which year of high school students tend to take the class. The classes that students take later in high school will be more difficult overall though some students may perceive them as being easier than other AP classes that they took when they had less experience. The reverse is true of classes that students take earlier in high school. If you are one of the lucky few to earn a 5, you should get one of these candles, put it in a cake, and eat the entire thing by yourself. Only then will you truly possess the top score. What Do Statistics Say About the AP Biology Exam? Let’s take a look at the passing rate and the 5 rate for the AP Biology exam. The passing rate for the AP Biology exam in 2018 was 61.5 percent. This is a middle-of-the-road passing rate as compared to other AP exams, so we would assume from it that the AP Biology exam has a medium level of difficulty. The 5 rate, however, was only 7.2 percent. This is one of the lowest 5 rates out of all the AP exams. From the 5 rate, we would assume AP Biology to be a very difficult test. What’s actually going on here? Based on these statistics, is the AP Biology exam medium-difficulty or very challenging? We have to keep in mind that AP Biology is one of the more popular AP classes. This means that a large number of students take the class, which tends to increase the proportion of students who are underprepared for the test. Still, the 5 rate is so low that it can’t be completely attributed to the volume of students. It's clearly very challenging to get a high score on the test even if most students pass, so from this we can assume that the exam is difficult. Behold, statistics. Is the AP Biology Content Difficult? There’s no question that the breadth of content covered in AP Biology is extensive. It requires memorization of complex processes along with a deep understanding of how biological concepts and themes connect with one another. There are also many lab assignments that teachers have to schedule around lectures, so it ends up being a heavy workload overall. The AP Biology exam could also be considered more challenging than other AP tests because of its format. The multiple choice section also includes six â€Å"grid-in† math problems related to biological concepts. The free response section has eight questions (two long response and six short response), which is more than most other AP exams. The test requires extensive knowledge of many different topics as well as a lot of stamina. Do Students Think AP Biology Is Hard? Personally, I found AP Biology to be one of the most difficult classes I took. There was just so much information to remember. Studying for tests took much longer than it did in any of my other classes, and I still forgot stuff. This coupled with lab assignments made the class extremely challenging. Then again, I didn’t take an introductory bio class before taking AP Biology, and it was my first-ever AP class. It’s a good idea to take a basic biology class beforehand if you have the opportunity so that you get a basic foundation for advanced concepts covered in the AP class. The most common way that students describe AP Biology (based on College Confidential threads) is that it’s very, very memorization-heavy. The test and curriculum were redesigned in 2012 to try and mitigate this a little, but it still covers a ton of conceptually difficult material. Most students take AP Biology their junior or senior year. This makes the claims about the difficulty of the class even more valid. Students have had a chance to adjust to the demands of high school academics and compare their experience in AP Biology to other high-level classes, and they still find it challenging. Since students see AP Biology as a hard class, it’s less likely that unmotivated or unprepared students will take it. This makes the low 5 rate on the test all the more daunting. Your lab assignment is to take this cutie for a walk! If only... Will AP Biology Be Hard for You? Since schools and students are different, I can’t say for sure whether AP Biology will be as hard for you as it might be for other students. To decide whether the class will be a challenge, you should: #1: Ask Reliable Sources About the Class The best way to learn what AP Biology is like at your school is to question people who are familiar with the class or have already taken it. If you know any older students or have siblings, you might ask them what they thought of the class. You can also speak with your current teachers (probably your science teacher is the best person to ask) and see what they say about AP Biology at your school. Since they know your academic abilities and have observed how similar students performed in the class, they might be able to give you a more accurate idea of how hard it will be for you. The same goes for your guidance counselor. He or she is probably very familiar with the grades that students earn in AP Biology and how people have performed on the exam in the past. Your guidance counselor may also be able to give you perspective on how challenging the class will be for you based on the grades you’ve earned in high school thus far. #2: Take Your Academic Strengths and Weaknesses Into Account As I’ve said, AP Biology is memorization-heavy, but it's also important to have a solid understanding of basic science and experimental design to succeed. There's a small mathematical component to the class as well, although it doesn’t go beyond algebra, geometry, and graphing skills. If math and science aren't typically your strong suits, AP Biology may be more difficult for you than it is for some other students. If, on the other hand, you've always done well in these types of classes, you might find AP Biology to be less challenging. Still, AP Biology incorporates skills from many different subject areas. Since there’s a lot of memorization involved, the actual study skills that you need to succeed are somewhat similar to those required in social studies classes. Well-rounded students may actually have the biggest advantage in the class because it draws on skills from a variety of subject areas but requires you to implement them in a scientific (and sometimes mathematical) context. #3: Consider Your Schedule If you have the opportunity to take an introductory biology class before you take AP Biology, you might find the AP class less challenging. You'll also be able to manage AP Biology better if your schedule isn’t loaded up with other difficult, memorization-heavy classes. For example, if you’re thinking about taking AP Biology and a class like AP US History at the same time, you should understand that both classes could end up being more stressful because of the time you’ll have to spend studying the material (which is extensive and complex in both cases). If you take too many intense classes, it can create a perfect storm of stress. Conclusion: So, Is AP Biology Hard? AP Biology is one of the more difficult APs based on its challenging curriculum, the low rate of students who earn 5s on the exam, and the consensus from students on the demanding nature of the class. Ideally, you should take an Intro to Biology class before you take AP Biology so that you’re fully prepared. It's a challenging class for most students, but it should be manageable if you’re aware of what you’re facing. What's Next? Want to get a taste of what you'll be learning in AP Biology? Find out what an enzyme is, what the differences between homologous and analogous structures are, and three tenets of cell theory. If you're already a biology pro, don't sweat- we have a few more in-depth articles for you, too. Review with our articles about the functions of the endoplasmic reticulum and cell membrane and what the photosynthesis equation is. Thinking about signing up for AP Biology? Read this article on how to register for AP classes and exams. You can also check out this article to learn which additional AP classes you should take in high school. Looking for an easier AP class than Biology? Learn which AP classes tend to be the least challenging for students. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Political Science Thesis

Political Science Thesis Political Science Thesis Political Science Thesis: Tips AdvicesThe politics becomes more and more fashionable in the latest times. If you do not know nothing about it, so you do not hold dear of your country and the spirit of patriotism is not for you. People imagine the politic men as the showmen now. Because they are the first people who appear in the TV set every morning and a whole day is full of their faces, actions, squabbles and other things. So the political science thesis can be interesting, especially for those students, who want to work in the governmental system then. It would be a great experience, if they observe the situation from various points of view. However, in the political science thesis the politics should be defined, first of all, for the good understanding of the mental and social behavior and relation to the politics. The politics, if we take it as functioning as singular, is the practice or study of the art and science of forming, directing, and administrating stat es and other political units; it is the art and science of government; political science. It can also be the complex or aggregate of the relationships of people in society, especially those relationships, involving authority or power. If we take the politics as functioning as plural, so they are political activities or affairs or the policy-formulating aspects of government as distinguished from the administrative, or legal. There can be singled out the main types of the politics for the writing: slackwater politics, above politics, gutter politics, machine politics, national politics, party politics and others. The Topics For The Political Science Thesis The politic science and the nature of the politic regulations History of political relations and its origin in other states The principles of the political science Governments in the world and the international politics Parties and their increasing number nowadays Foreign relations and the international contig uity American organizations connected with politics Secrets Of Successful Political Science ThesesYou can use as many laws and political treatment bills as possible. You can examine the work of your own government and suppose the real development in the future. Take the experiment in the watching their debates and actions. You can observe their work during the time before the election. It is called electioneering. However, sometimes the actions, which were undertaken during this time and the promises, which were given, will be not regulated then, even if they will be in the top. If you want to know more about the political science thesis, you can order it at us. We are professional service, which offers you writing different types of work. We can guarantee you the shortest terms of writing, 100% non-plagiarism and the professional writers in the different areas. Our Political Science Thesis Writing Assistance Address our company now for not to regret in the futur e! Do not forget about the fraud companies, which can serve you non-professional help. The mistakes and rewriting of their works are the top orders at out site. We are waiting for you, dear students!

To what extent is Green & Blacks importants to mayan community in Essay

To what extent is Green & Blacks importants to mayan community in Belize - Essay Example While Guatemala has decimated the forests and destroyed the wildlifes habitat with chemicals, Toledo has taken an organic approach. Coming back from the edge of destruction just 12 years ago, Toledo has profited by implementing environmentally and socially responsible programs that have been able to sustain and return a steady growth rate along with numerous social benefits. The Mayans in Toledo market a product that is produced by a set of strict internationally accepted guidelines under the brand name Maya Gold, marketed by Green & Blacks Organic. Justino Peck, chairman of the Toledo Cacao Growers Association (TCGA) says, "[†¦] we have all the birds and animals with us for our grandchildren to see" (as cited in Purvis, 2006). In 1993 the head of Whole Earth, Craig Sams, came to an agreement with the TCGA to grow and market organic cacao. Sams fledgling company had only recently been expelled from Togo West Africa due to political instability. Belize was open to fresh ideas after the United States Aid for International Development had abandoned the area after years of farming based on massive chemical applications. These years had left the land barren and the farmers destitute. Sams proposed organic methods and guaranteed a minimum price for the cacao, no chemical applications, and an operation that was based on Fairtrade principles. He guaranteed to purchase all of the organic cacao the TCGA could produce to be marketed under the Green and Black label. An alliance with the principles of Fairtrade, and an economy that was receptive to fresh ideas, paved the way for the future success of the TCGA, One of the basic components that would be necessary for the long term viability of Green and Blacks new product, Maya Gold, would be the accurate prediction of an increase in demand. Sams had agreed to guarantee twice the market price in anticipation of growing demand. A 1994 survey reported that 63% of the people in the United Kingdom would be willing to pay more

Case study Essay Example | Topics and Well Written Essays - 250 words - 17

Case study - Essay Example On its part, the media is used by the government to control the public. The public on the other hand has become obsessed to TV from which government publicity is generated. Some common events designed on media to gain publicity are in the form of planted, manufactured or non-spontaneous news. Some practices in public relations are timeless like the carrying of a bible as a prop particularly in enhancing the seeming worthiness of a leader. The true application of public relations as self-conscious managing art and occupation was through the 20th century ideas of Bernays aimed at influencing the opinion of the public on commodities through the use of psychology. This strategy worked for both Proctor & Gamble Ivory soap and American Tobacco Company through selective use of powerful symbols to correlate with the selling. Today, public relations practitioners seek to achieve an essential moment that representatively engraves in the mind of the public. The most recent defining moment was t he bombing of the world trade center in 9/11 involving Rudy Giuiani who survived the blast by escaping from debris. In conclusion, public relation is an inseparable part of management’s major decisions given that one has to consider the perception of the public on the decisions. Public relations are not without drawbacks since some use it to cover up for their misgivings which then call for the public to be keen in examining their public servants (case study

Infant Toddler Curriculum Essay Example for Free

Infant Toddler Curriculum Essay Developmental domains are one way to describe and think about the different aspects of development in the areas of: motional; physical, social, cognitive; and language skills of young children. And while we use the domains as a way to organize our thinking and observations of children, in reality all domains are function together simultaneously, especially in the first three years of life. This holistic development is separated into the developmental domains for the purpose of observation, study, developmental assessment, and planning (Blackboard, 2013). Therefore, it is important to understand how the developmental domains relate to the three themes of infant development; in order to provide DAP care and activities for children in each stage of arly childhood development. For instance, an understanding of the young infant stage, babies develop a sense of security from their caregivers. It is this sense of security, that allows the baby to build an urge to explore, later motivating them to take risks and advance their current knowledge of their environment. This may require removing all sharp objects from the area and covering electrical outlets and ensuring. However, prepping the room for child safety is not the only concern. It is imperative to play close attention, and respond to the needs of young infants. Nery oung children need adults who listen, smile, and talk with them or babble when they babble; watch for when they need quiet and solitude; and notice and communicate pleasure over such newfound skills as creeping, climbing, holding, dropping, or adding new sounds and words (Greenman, Stonehouse, and Schweikert, 2008, pg. 61). An understanding of the mobile stage of development will make one aware of the safety precautions needed to allow mobile toddlers to explore the environment. Mobile infants often explore by mouthing and must be protected from small parts and fragile toys. In addition a rich learning environment for mobile nfants should include safe structures to climb and explore. Moving around is essential to learning; it gives babies different perspective and vantage points, which they need in order to move from an entirely egocentric view of space toward a more sophisticated sense ot relationship between selt, space, and other people (Greenman, Stonehouse, and Schweikert, 2008, pg. 53). An understanding of the toddler stage of development enables caring adults to guide and assist young childrens emotional development. The first two years of a persons life can set the foundation for the way hey create relationships, view others, and understand emotions and how to control them. A toddlers sense of self, of I and me, emerge in a group environment and a culture which private property and the acquisition of things are somewhat scared. This makes the learnin g of related concepts like mine particularly challenging (Greenman, Stonehouse, and Schweikert, 2008, pg. 9). Toddlers learn about who they are in the world through relationships and experiences with adults who care for them. They learn to trust that their needs will be met, or that they will not. The motional domain includes the infants perception of herself and of herself in relation to others. (Blackboard, 2013). The most important thing a caregiver can do to help a toddlers emotional development is to create a safe and loving environment for the toddler to learn in. Caregivers should understand that each toddler is different and has different needs. Attending to each individual child in a well-organized and inviting learning environment is essential during his stage early childhood development. Infant Toddler Curriculum Because of the specific needs of infants and toddlers the term curriculum is during he early stages of development is complex. To summarize all of the ideas of curriculum, as defined by leaders in the field (Gonzalez-Mena, Eyer, Dodge, Greenman, Stonehouse, Schwikert, Swim, and Watson), you must think about curriculum as an organized framework. To make curriculum DAP for infant and toddlers, it must be based on sound and relevant knowledge such as infant/ toddler development and research; so that it guides early care professional practices in providing purposeful and responsive learning opportunities for each child through daily routines and experiences (Blackboard, 2013) Infant and toddler curriculum plans focus on how to best create a social, emotional, and intellectual climate that supports child-initiated and child-pursued learning. The interests of the child and the belief that each child has a curriculum are what drive practice (Blackboard, 2013). It is understood that very young children need to play a significant role in selecting their learning experiences, materials, and content. Curriculum plans, therefore, do not focus on games, tasks, or activities, but on how to best create a social, emotional, and intellectual climate that supports child-initiated and child- ursued learning and the building and sustaining of positive relationships among adults and children. Responsive curriculum planning focuses on finding strategies to help infant-toddler teachers search for, support, and keep alive childrens internal motivation to learn, and their spontaneous explorations of people and things of interest and importance to them (Blackboard, 2013). This should begin with study of the specific children in care. Detailed records of each childs interests and skills are kept to give guidance to the adults for the roles t hey will take in each childs learning Greenman, Stonehouse, and Schweikert, 2008, pg. 30). It should also be realized from the start that plans should not be static. Adaptation and change are critical parts of the learning process and should be anticipated. Once an interaction with a child or small cluster of children begins, the teacher has to be ready to adapt his or ner plans and actions so they work tor all children, no matter what kind ot physical , mental or emotional challenges individual bring to the program (Greenman, Stonehouse, and Schweikert, 2008, pg. 30). Another essential component of planning s attention to a responsive learning environment and specific attention to how environments should be changed. The planning of learning environments is more important to infant-toddler development than specific lessons or specific activities. The environment must be seen as part of the curriculum, creating interest and encouraging and supporting exploration (Blackboard, 2013). Research has shown that much of how infants and toddlers learn best comes not from specific adult- directed lessons but from teachers knowing how to maximize opportunities for each child to use natural learning inclinations. The philosophy of routine care as learning opportunities for infants and toddlers is based on the premise that, Relationships develop through all kinds of interactions, but especially during ones that happen while adults are carrying out those essential activities of daily living sometimes called caregiving routines (Greenman, Stonehouse, and Schweikert, 2008, pg. 5), such as: feeding, diapering; toilet training/learning; washing; bathing and grooming; dressing; napping. For caregiving routines to become curriculum, they cant be done mechanically.

Chickens Essay examples -- Factory Farming, Arsenic, Pasturing

As a kid you grow up learning new things, you ask questions and you hope that in return you get answers. A question that is often asked is ‘what came first, the chicken or the egg, or how is our food made?’ Many people find answers for things that they don’t know about, but what one doesn’t know might be better for them. What I can tell you is how chickens are raised and the many different ways that they are brought up. What I cant tell you is what came first, the chicken or the egg. I can tell you the difference from a chicken that was brought up in a factory farm from a chicken that was brought up in your back yard. There is a big difference from a factory chicken from a back yard chicken, such as the type of food they are fed, or their living space. Chickens are fed foods that have chemicals in them that can get into the human body. They are also tortured when they are brought up in factories because the chickens are kept in cages where there for four of them will be stuffed into one cage. Chickens are clipped on their feet and beaks so that when they are in a stressful situation they will not peck at the other chickens when they are all in the same cage. Chickens are carried from one factory to another in a truck where over half of the chickens die. The government call these facilities Concentrated Animal Feeding Operations or CAFO’s. The (EPA) otherwise known as the Environmental Protection Agency defines a CAFO as the â€Å"new and existing operations which stable or confine and feed or maintain for a total of 45 days or more in any 12-month period more than the number of animals specified† in categories that they list out. Also there will be no grass or other vegetation in the confined areas. Factory farming mainly began a... ...es and fats. Pasturing is also a cost-effective and healthy way to raise chickens. It is both good for the environment and the chicken itself. Chickens that are brought up on a farm have a better life and their meat is healthier for the consumer. If you go out and buy chicken from a store, you have no idea what kind of process that meat has been through or what has been added to it. You could be eating something that could get you very sick or even kill you. Factories should have law and those laws should state that artificial growth is illegal and not healthy for our food. If every person in the world took a step back and realized how our everyday food effects our lives or the environment around us we might find better ways to make a profit. So the next time you go to ask a question about where something comes from, you might want to think twice about it.

Sociocultural

Sociocultural The article I read was called â€Å"Rich Children and Poor Children are living in different world. What can we do about it? † by Neil O’Brien. The article is about the different life styles of children who grow up in a rich and wealthier family rather than a lower class family. The differences are abundant and it is setting kids up who come from the lower class families up for failure. The children that grow up in the wealthier family are around success their entire lives so based on the sociocultural perspective they are more inclined to be successful and have a want to be successful.Compared to the children that come from a lower class family they are around failure and bad examples, so when they get older it is all they know how to do. It can be argued that it is not the parents fault entirely and plenty of people who come from poverty and lower class families are successful but in reality the number of those people compared to the number of people that do not make it to be successful is not much. The kids are doomed from the start because they do not know how to be successful whereas the children of wealthier families do.The problem stems from their at home lives but it is not the root of it all, kids learn from their environment at school. The children of wealthy families either live in good public school districts or send their kids to good private schools to receive their education. That benefits those children because they are put in a situation where they can be taught by top educators with top of the line books and technology. Whereas the children of poor families live in cheap, affordable neighborhoods that most of the time do not have the best school districts.That sets those children up for failure because they go to a school with less funding, so top qualified teachers are less likely to want to work there, the books are not as up to date, and the technology is not modern. Therefore the children learning at those school s are not getting as strong of an education. What O’Brien is saying in his article is that unfairness of education needs to be fixed and that has been an on-going problem in big cities especially in Chicago.Once that problem is fixed then the children would be one step closer to being on an even playing field and would be more likely to be successful someday. Until then the poor children will just have to make do and hopefully breakthrough the sociocultural perspective that is holding them back. http://blogs. telegraph. co. uk/news/neilobrien1/100156897/rich-children-and-poor-children-are-living-in-different-worlds-what-can-we-do-about-it/

Worker Reduction

FastServe has a tough decision to make. The five employees on the list have their own sets of good and bad points. Termination of an employment needs to be handled with care to avoid facing three labor suits. Being a direct marketing organization, what the company needs are people who have the skills that are useful in its kind of business. Since the company is closing down its online marketing and distribution channels, it does not need people whose skills are limited on those areas. It needs to retain people who can make positive contributions to its main business. The first consideration that FastServe must take note of is how that employee will contribute to the direct marketing business. In line with this, FastServe takes productivity into serious consideration. Next, the company must also take into account other things like compliance with the company's policy on attendance, work performance, productivity, and work redundancy. Another important thing to consider is the employees' work status, whether they are full-time, contractual, or under a labor bargaining agreement. This is a very important consideration to avoid abuse of the Employment At Will doctrine. Finally, the company must take into account the different anti-discrimination in the workplace laws . Each person on the list could file for discrimination when terminated because each one of them falls under the protected minority. Before FastServe will have to choose the final three people for termination, the company must talk to each one of them and give them time to defend themselves or improve on weak areas. Even if the layoff is not on a large scale basis and would not violate the WARN Act, or the Worker Adjustment and Retraining Notification Act, it still would be humane and preventing legal actions if the company would do this act. Carl Haimes – Retain Of all the employees on the list, Carl Haimes has the best record. His overall track record performance is above average, the highest and only one in the group. In terms of productivity, he also scored above the median, which is what the company would like to see among its employees. In terms of education, Haimes has a degree in Information Systems, a skill that is useful in marketing. He is also a qualified systems analyst, an important asset to a marketing company that needs to have marketing systems in place. Haimes' computer maintenance skills and LAN installation skills for three platforms will come handy for the maintenance of the company's databases and electronic marketing portfolio. Haimes will also be useful when the company will be automating its systems. Strictly from skills and qualifications, Haimes is a clear candidate for retention. To improve Haimes' chances for retention, no one has made any complaint on his behavior or work ethics. Moreover, the company has no problem with his attendance, the only one in the group. Haimes' contract need not be an issue since the company would be retaining him. Haimes is gay and his sexual orientation could become a problem in conservative and traditional companies. Fortunately, FastServe, being a marketer, could not afford to be intolerant to diversity in the workplace. Diversity is what it needs to survive in a highly competitive environment. Retaining Haimes would benefit the company because of his skills, qualifications and adherence to company policies. Lastly, Haimes can't be terminated because there is nothing that the company would find undesirable in his performance. Besides, Haimes could file for sexual discrimination if he gets terminated knowing that among the five, he is the most qualified and the best performer. Brian Carter – Terminate In Brian Carter's case, the company must be very careful that it won't be sued with violation against the Disability Act of 1995 since this employee has a carpal tunnel syndrome. Should Brian passed the medical tests, then, FastServe cannot terminate him because of this problem. Brian cannot continue with his employment with FastServe for various reasons even if he does not suffer from a wrist problem. First, Brian's skills are highly specialized and limited to programming, which is very useful in the online distribution channels but not on direct marketing. Brian, being a techie guy, is unlikely to fit in a direct marketing kind of work even if he had a chance to train for marketing-related functions. He is a computer kind of guy and would feel more comfortable facing a workstation instead of facing people. Besides, Brian won't find it difficult to find new employment since his skills are highly sought after in todays environment. The company can terminate him at will because his expertise is not needed anymore. Second, Brian has a staggering 17 days absences in a two-month period, the highest among the five of them, and a fact that made his supervisor dislike him. He could have improved on his performance and productivity if Brian weren't absent for that many days. Terminating Brian would benefit the company because he will become an underperforming asset should his employment with the company continue. Sarah Boyd – Retain Sarah Boyd is the second employee that FastServe should retain. She's with the company for 15 years and her status is full time. But her retention are not simply based on those two factors. Of the three remaining persons on the list, Sarah has the lowest number of days absent in a two-month period. Her overall track performance is average while her productivity is median. Sarah is capable of managing and administering an office, skills that are useful in a marketing company. Also, she's the only person who knows office procedure better than anyone else. Her prioritizing and sorting skills could become redundant when the company will automate its processes. However, it would take time for the automation to be implemented. While waiting for that time, Sarah could continue doing her job and she could be taught other skills. Besides, Sarah is 53 years old and protected under the Age Discrimination in Employment Act of 1967. So long as Sarah is able and capable of doing her tasks, the company can't make her retire against her will. However, should the company find the need to replace Sarah when she reaches 55 years old, FastServe could offer her an early retirement package that is attractive, fair and equitable. Nora Manson – Terminate Nora Manson's overall performance is above average but her productivity is below median. The company is currently focused on high productivity from their employees and Nora falls short of that goal. There is also the question of Nora's absenteeism that has already accumulated into two months. This is very high and would raise questions on her job loyalty. Another point against Nora is on her loyalty to FastServe. She has been directing employees to file discrimination complaints against the company she works for. Nora's participation in discrimination charges against FastServe is protected by Title VII of the Civil Rights Act of 1964. These acts may be in accordance to her personal values and are protected by law but these do not show loyalty to FastServe. Being an advocate of fair treatment need not mean going to the labor court right away. Nora could have acted as intermediary to prevent labor suits. On the positive side, Nora has rescued two big accounts and is skilled in handling irate and upset callers. She's also skilled in other aspects of making sales. Despite her positive contributions, Nora is too radical to become an asset to the company. While the company cannot take it against her to be watchful of discrimination, her work shouldn't have been affected by all of her non-work related activities. Her activities with her affiliation could have been the reason why Nora's productivity is low. FastServe should end Nora's employment so long as her contract allows the company to do that. If the employment is for a definite period of time, then the company can use her performance, productivity and absenteeism problems as the ground for her termination. However, the company should be prepared to handle discrimination complaints that Nora may file against it considering that she is an African-American and is an active member of NAACP. Jenny Mills – Terminate Jenny Mills should also be terminated. Although the law prohibits termination of women because of pregnancy, the company won't be ending Jenny's employment because of that. She is on contract and her attendance is very bad. She is also taking extra breaks that are not supposedly allowed and this make male employees complain. Jenny cannot use as an excuse her pregnancy for the 14 days of absence in a period of one month. Pregnancies are mostly difficult in the first two months and once a woman is already beyond that, her condition would be better. Jenny is already five months pregnant and there are no indications that it is a difficult pregnancy. Although she holds a degree in public relations, she has no special achievements. Her skills are also limited to answering queries from customers and troubleshooting common instruments problems. These skills can easily be taught to other persons. The company can even delegate these tasks to Sarah Boyd so that when it is time to automate, Sarah would be useful in other areas.

How to Write a Powerful Case Study That Converts With 50 Examples

How to Write a Powerful Case Study That Converts With 50 Examples Case studies are effective tools for converting leads into customers. They help establish your brand as a topical authority, demonstrate how your product solved a real problem for a customer, and help leads see how they could experience similar success with your services. What makes this such an effective content format? Consider the following points: They directly position your product as the best solution. Theres a lot of debate around whether or not content should directly sell products. In this case, the answer is yes. Your claims are backed up by real results. Who can argue with data from a real-life scenario? Not everyone is creating them. While blog posts are a dime a dozen, an effective customer story is much harder to duplicate. However, they take time and effort to put together. Fortunately, you can streamline the entire process with this post. It includes: Everything you need to know about doing effective research. A simple 7-step process for creating case studies from start to finish.   Tons of examples for inspiration and templates to save you time. Plus, like every type of content or marketing project out there, you can manage the entire workflow on one platform with . Table of Contents: Case Study Templates What is a Case Study? 50 Case Study Examples What Does a Case Study Look Like? Formatting 7 Steps to Writing a Case Study Step 1: Finding a Customer to Be Your Subject Step 2: Getting Their Permission Step 3: Creaing an Introductory Questionnaire Step 4: Format Your Case Study Interview Questions Step 5: Schedule the Interview Step 6: Write Your Case Study Step 7: Promoting Your Case StudyCreate Great Marketing Case Studies With Four Free Templates This can be a time-consuming process. So, grab this free template bundle to streamline your workflow. Here is everything it includes: Three Case Study Templates (Word): Use this Word template to create a case study youll either print or make available via PDF. Weve included three copies in green, red, and blue header colors. Three PowerPoint Templates: If you would prefer to create a slide deck or presentation, use this PowerPoint template. Its also available in three different color schemes. Case Study Template (Web): Use this template to write your case study content as a web page. How to Write a Powerful Case Study Fast With 50 Examples What Is A Case Study? According to Top Rank Blog, a case study is: â€Å"An analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions and identification of those factors that contributed to failure or success.† Here's a case study video example from a brand you might even be drinking right now (if we had to guess, we'd say marketers love their Starbucks):50 Marketing Case Study Examples to Inspire Your Own If you’re looking for an example or two, check out this list of different marketing case studies. Patagonia - Patagonia Case Study American National - American National Case Study Garnier Music - Garnier Music Case Study CS2 Compliance - How CS2 Is Succeeding With Curata Mountain Equipment Co-Op - For Every $1 Spent, MEC Made $17 Cirque du Soleil - Evolving to Inspire a New Audience Roberts and Durkee - Case Study: How One Company's Thought-Leadership Content Is Driving New Business, Exposure Marvel Origins - â€Å"Marvel Origins† Campaign Case Study Instagram -  Ã¢â‚¬Å"Most Instagrammed Locations† Case Study Dell - Dell Nurture: Utilizing automation to create personalized customer experiences Adobe - Adobe raises brand awareness and captures the attention of hard-to-reach marketers with LinkedIn Sponsored Content Callaway Golf - Callaway Golf raises brand awareness with â€Å"Hit the Links† campaign on LinkedIn Groupon - For effective video ads, look beyond demographics to behavior and context Lime-a-Rita - 3 tips for making effective, hyper-relevant video ads at scale Clinique - Clinique Case Study Budweiser - Budweiser Influencer Marketing Case Study L’Oreal - Case Analysis: L'Oreal Paris Lyft - How using brand ads in unexpected ways drove higher installs for Lyft Neutrogena - Mobile case study: Neutrogena sun activated advertising Ryver - B2B Marketing: How team communication product Ryver started a Twitter war with Slack fans to drive a 20% increase in users Continental Office - B2B Marketing: Continental Office’s customer-first brand and website redesign increased traffic 103% Weebly - How Weebly Saved â€Å"a Million† Hours on Content Production and Achieved a 3X ROI Fender Musical Instruments - Fender Musical Instruments | American Standard Case Study Real Madrid FC - Connecting with 500 million passionate fans worldwide nPower -NPower Uses Priority-Based Scheduling to Set Clear Expectations George Institute - https://www.georgeinstitute.org/our-impact/case-study-how-a-lifesaving-sms-program-won-the-google-impact-challenge Intel - How Intel Used SimpleReach's Innovative Distribution Platform to Drive More Content Marketing Efficiencies Bitly - How One Ecommerce Brand Solved The OmniChannel Challenge With Bit.ly Campaigns Levi’s - Reclaiming the identity of a brand: A Levi's case study Fab - Fab Uses A/B Test to Improve Customer Shopping Experience - Discover How This Remote Team Saves 10+ Hours a Month on Content Marketing Ahrefs - How to Get High-Quality Backlinks With the TRUST Formula [Case Study] Sony - Leading the Digital Revolution Through Innovation Stanford - The Xbox Launch in Korea Oracle - ModCloth Speaks to Consumer Moods and Moments With Oracle Marketing Cloud Microsoft - Seattle Seahawks Play to Win With Smart Data and Intelligent Insights Canonical - Fing Snaps Up 30,000 Customers With a Secure, Future-Proof IoT Device Vox - How Vox.com Approaches Publishing on Facebook Amazon - AWS Case Study: Suncorp Atlassian - Delivering Technology-And Great Pizza-Faster TED - Target Case Study Apple - Business Success Stories Think With Google - KitKat Collaborates With YouTube Creators to Bring Mobile Game Crossy Road to Life eMoney - Bell Bank Improves Planning Efficiency With eMoney Landor - Reimaginging the Car Buying Experience New Relic - Winning a High-Stakes Game With Help From New Relic Pro Exhibits - Case Study: Blue Diamond Louisiana Economic Development - EA Searches for New Location to Ensure Highest Quality Product Prophet - Keurig Green Mountain Creative Bloq - Innocent Drinks TL;DR? Check out this Slideshare if you want a quick overview on developing case studies: Here are 50 awesome marketing case study examples to help guide the next one you write. What Does A Case Study Look Like? Next, take a look at some real-life samples, and learn what makes each one effective. Vega Case Study Sample Here's an example of a case study created for Vega, a customer specializing in premium plant-based lifestyle products. It makes it clear who they are and exactly how has improved their business. Red Bull Marketing Case Study Sample Red Bull is known for its amazing content marketing. This case study from Link Humans turns a typical blog post into a full-blown case study examining how the brand executes its wildly innovative strategy: Automotive Case Study Sample Why does this case study work? It’s about an automotive company, and it’s coming from one of the biggest family brands ever: Disney. It's also concise and to the point. There is no fluff that would distract the reader from the most important information. Plus, it helps Disney raise awareness of their corporate training programs. That's something most people probably don't know they offer, and so it's a great topic for a case study. Big-Box Store Case Study Sample Target is a big brand box store that is branching out  and trying new things to interact with its customers. This case study from TED landed on our highlight list for two reasons. It includes visually appealing images that reinforce the Target brand. The team at TED formatted the study for the web. It’s concise and chunked into skimmable paragraphs. Hotel Case Study Sample This case study from Hilton  is a great example of how a company can conduct a study on itself. This brief document is a perfect example of how to format a case study for easy printing. Do your case studies live up to these examples? How Should a Case Study Be Formatted? Generally, they may use one of the following formats: Downloadable PDF: This may be the most common. Website Page: Company websites will often include a section on customer stories. Slidedeck: Slide presentations can also be effective for this purpose. Videos: If you have the capability to shoot high-quality video, this may be another option. The information in your content is more important than the format. Here are all the elements you'll find in a typical case study: Title or Headline: Ideally, it should summarize the customer, their problem, and the result. Executive Summary: This is a one or two paragraph section summarizing the case study's contents. The Subject: Who is this about? Problem or Challenge: What did they have trouble accomplishing? Solution: How did your company or product resolve the issue or drive a benefit? Results: Use percentages if possible. 7 Steps To Writing a Strong Case Study The case study writing process includes several moving parts. However, by streamlining your workflow from start to finish, you can ensure no steps get missed.  Here are the seven steps this post will cover to get the job done. Writing a #marketing case study? Follow these seven steps. Step One: Finding the Subject of Your Case Study The first step in any case study writing process is deciding who you want to write about. It could be your organization, a client or a customer. Here are three criteria to consider: How much does the customer use your product or service? Have they experienced dramatic positive results that would make a good story? Did they switch to your product from a competitor? To find this information, consider: Talking to your sales team to see if there are any prospects who may be willing to participate. Asking your customer support department if they have any exceptional customers. Review recent new customers to see if any prospective candidates have bought from you. Writing a marketing case study? Do this first. Step Two: Ask For Permission to Use Their Story in Your Case Study It’s one thing if you’re writing about your organization, it’s another if you’re writing about customers or clients. Don’t just pull information about them and throw it into a case study. Ask them before you start. Create a Permission Letter If you are creating multiple case studies, design a pre-written permission letter. It will help move your writing process along. Your letter should include: What the case study undertaking is going to look like. What they get out of the case study. Here's a copy-and-paste template you can tailor to your needs: Hi [Name of person], Our team is conducting a case study, and we would love to tell the story of [company]. Would you be interested in working with us to create a case study around the use of our product? Here's a description of our  process  and what we would need  from you: What we’d like from you: High-resolution company logo (basically as big as possible) High-resolution images of your team, company office, etc - stories with photos of your team will drive more traffic (people like seeing that there are humans behind a story) Stats: before [Company] / after [Company] What does the process look like? 1 [phone/video call/coffee] interview with [person]. Our team will then take your interview and build a story out of it. 2-3 email conversations may be necessary to gather extra information. Once final draft is complete - we’ll send it over to your team for review. We’ll then finalize the story, create a landing page, and build a campaign around it. Once live we’ll share final story with you (for your marketing efforts) Average Turnaround Time: 1 month (subject to change based on response times and edits). What’s in it for you? Perk One Perk Two Perk Three Perk Four Perk Five Best regards, [SIGNATURE] Use this copy-and-paste template to ask your customers or clients to participate in your #marketing...Consider Using  a Legal Release Form Another potential step in the process is asking your case study subjects to sign a legal release form so you can use their information. You do not have to take this step in your case study creation process. If you do decide to have your subjects sign a form, consult with your legal team first. Writing a marketing case study? Make sure you have your subject's permission to share their... Step Three: Send Them An Introductory Questionnaire   Once your client or customer has agreed to participate, you should begin to format your introductory questionnaire. This questionnaire will help you get the information you need to shape the story of your case study. Some potential questions to include could be: What problem did you experience before using our product/service? Why did you select our product/service instead of a competitor? How did our product/service solve a problem you were experiencing? What are your goals as a business or organization? Are you comfortable sharing data and metrics demonstrating your success? You can adjust your questions based on how your customer uses your product to get specific answers or quotes that can be highlighted in your study. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now Step Four: Format Your Case Study Interview Questions Once your client or customer has completed your initial questionnaire, it’s time to draft your interview questions. Asking quality interview questions is critical to ensure that you get the information you need to write a full case study. Remember your clients or customers are busy,  so  you don’t want to have to ask for more details multiple times. Based on the responses that you  received from your initial questionnaire, you can adjust questions to get any additional information you need. Here are 25 case study questions to add to your interview. Getting To Know Your Subject These questions should be similar to the ones you sent in your questionnaire. These should help you gather any information you may have missed. Potential examples are: What industry is your company in? How long have you been using our product or service? What is your work process like? How many members are on your team? What goals do you set for your team? Here are five questions to ask when getting a know a new client for a case study project.What Problems Were They Experiencing? Your case study participants were obviously experiencing some problem before they turned to your organization for a solution. Give the readers of your case study, even more, context by getting as much information about their problem as possible. Some possible questions to include in your interview are: When did your team first realize there was a problem? What solutions did you try before you came to us? Did your problem happen suddenly or did it occur over time? How did the team come to the decision that outside assistance was required? What factors led to the problem developing? [Tweet "Writing a case study? Here are five questions to ask when identifying your subject's core problems." What Helped Them Make Their Decision? Finding out what helped your client or customer decide to work with your company is not only informative for potential new business, but it can help your organization determine what materials to publish. Try these questions out during your interview: What materials did you read or watch that influenced your decision? What criteria did you have when you were looking for a solution? What competitors did you look at (if any)? How did you convince your team to make a change? What sealed the deal for you when you choose to work with our organization? So ... why do your customers choose you, anyway? Get the answer by asking these five case study...How Does Your Solution Help? Talk to your customer or client and find out how your solution is helped them fix the problem that they were previously experiencing. Add these questions to your interview list: What [product/service] helped solve your problem? What did our product or service replace in your current work process? What tasks did our [product/service] simplify for you? How much time do you save? What tasks did our [product/service] eliminate? How does your product really help your customers? Ask these five questions to find out.How Did They Implement Your Product? Another relevant question to ask during your interview process is how your subject implemented your solution into their work process. This could help eliminate nerves from other potential new customers. Here are some questions to ask during your interview: How easily did your team adapt our product into their routine? How was your onboarding process? What process did you use to switch over to using our product? What difficulties did you face in the transition process? What advice do you have for anyone implementing our product into their work process? How are your customers using your product? Find out with these five questions.What Results Did They See? Results speak volumes so why not let your customer or client data do the talking for you? Remember that you may not be able to gather or showcase all the data you ask for. Try adding a few of these questions to your list of questions: How much faster are you at completing [task] now that you use our product? How did we help you reach your goals? Did you see any significant jumps in the data that your team collects? How has your productivity changed since implementing our [product/service]? What positive results have you seen? What results do your customers get from your product? Ask these five questions to get the answer.Want to keep these questions somewhere handy for reference? Save this cheat sheet: Step Five: Schedule the Interview You’ve found your subject, and your interview questions are at the ready. The next part of your process is going to involve setting up your interview. First, you need to set up a time for your interview on a synced calendar. Do This With : Did you know you can sync your Google Calendar with your calendar? Learn how. Then you need to decide how you’re going to conduct your interview. Here are some  options: Phone interview.  Use a phone call recording app like [Include some options here]. Make sure you have permission to record your call. Video call. If you’re using a Mac, Quicktime makes it easy to record video calls on your desktop for free. Windows users can use Skype. Face to face meeting. If your client is local, this may be the easiest and most personable option. Once you and your client/customer have decided on an interview time and place, make sure that you have a way to document your interview, either through a recording device or note taking (we highly recommend recording your conversation for accuracy and peace of mind). Here's how to set up an interview with a customer for your next case study project. Step Six: Write Your Case Study Finally, you have all of your information collected in one place. Now comes the fun part; putting it all together into the case study template you downloaded earlier. Writing  Your Title The first part of any good case study is a catchy title. Your title should include the name of your client or customer as well as their logo. Your subhead should also be short and included information on what product or service they used that helped them solve their problem.  In your template, add your title (and your subject's logo): What does a quality title look like? Well, it doesn't have to be complicated. It should: State who it's about. Explain what was done. Communicate a clear result. Take a look at this example from bit.ly: This title works because of it explains: The problem the company faced. What type of company is involved in the case study? How bit.ly helped them tackle the challenge. Do This With : Did you know that ’s Headline Analyzer  can help you write better headlines? Try it now. Executive Summary Your executive summary should be a two  to three  sentence paragraph that describes the story of your client/customer. You can also include a statistic or two to help illustrate the success of your case study subject. Here's what this section looks like in your template: Check out this executive summary example about Patagonia: Why This Works: The company's mission is clearly explained. It highlights the problem the company was experiencing. In the last sentence, the reader is told how the company solved that problem. Who is The Case Study About? The next part of your case study should explain who your case study is about. This is where the information that you gathered from your initial questionnaire would go. Here's what this section looks like in your template: To see what this section could look like  here is an example from Adobe and LinkedIn: Why This Works: Adobe's purpose is clearly established.   The reader is told exactly how Adobe used a LinkedIn service to solve a problem. It illustrates clear benefits of using LinkedIn's Sponsored Content. Problems They’ve Faced In this part of the study, write about the top two to three issues that your case study participant was experiencing. You should summarize what challenges they faced as well as their previous goals. Cirque de Soleil’s case study is a great example of address problems a company faces in a case study: Why This Works: The study cuts right to the heart of the problem. It mentions the specific part of the company that helped Cirque. There's no fluff. This copy gets to the point. How Did You Help? This section of your case study is going to show off the solutions that your customers and clients use. It should highlight the changes that you’ve brought to their team. Callaway Golf is another great example of a case study that explains how it’s researcher helped solve their problem. Why This Works: It shows people how LinkedIn has access to Callaway’s target demographic. The case study also explains how they created an app to help solve Callaway’s problem. While data can be challenging to understand, this example clearly explains relevant insights into Callaway’s target audience. Progress and Results The final section of your case study should feature the progress that has been made since your customer or client began to use your services. This could be shown through progress towards their goals, changes in metrics they track, and more. Here's what this section looks like in your template: Take a look at the results section of a case study from Contently on Weebly. Why This Works: The results are one of the most visuals aspects of the case study. They are easy to skim. You can easily tell what type of growth or improvement they experienced. Using Visuals In Your Case Study Visuals can help add the extra oomph you need to make a great case study. It can also help make the document easier to skim. Whether that means graphs, logos, or photos, visuals can make a huge difference. Here are a few extra resources to help you create solid visuals for your case study. Canva blog post  with 73 links to free stock photos. 7 tips on how to collaborate  with designers to create graphics. Do This In : You can manage projects and hold your team accountable to meeting deadlines with ? Learn how. Step Seven: Promoting Your Case Study Now, your case study is finally complete, and the customer has approved your work. Now what? You did all that work, don’t forget to get it out there for the world to see. Promote your case study by: Building a webpage  that hosts all of your case studies or customer testimonials. Including them in your email campaigns. Creating a social media campaign. The great thing about case studies is that they are an easy piece of marketing material to tack on to any additional campaign. Do This In : You can plan and promote all your content in one place with ? Learn how to create and schedule automated social media promo campaigns  in . Now Go Write An Awesome Case Study The fear of creating a compelling case study is gone. You have great examples to follow and two different templates to help you format the information you gather. We can’t wait to see what you come up with. Do you have a question or two about formatting case studies? Let us know in the comments below. How to Write a Powerful Case Study That Converts With 50 Examples Case studies are effective tools for converting leads into customers. They help establish your brand as a topical authority, demonstrate how your product solved a real problem for a customer, and help leads see how they could experience similar success with your services. What makes this such an effective content format? Consider the following points: They directly position your product as the best solution. Theres a lot of debate around whether or not content should directly sell products. In this case, the answer is yes. Your claims are backed up by real results. Who can argue with data from a real-life scenario? Not everyone is creating them. While blog posts are a dime a dozen, an effective customer story is much harder to duplicate. However, they take time and effort to put together. Fortunately, you can streamline the entire process with this post. It includes: Everything you need to know about doing effective research. A simple 7-step process for creating case studies from start to finish.   Tons of examples for inspiration and templates to save you time. Plus, like every type of content or marketing project out there, you can manage the entire workflow on one platform with . Table of Contents: Case Study Templates What is a Case Study? 50 Case Study Examples What Does a Case Study Look Like? Formatting 7 Steps to Writing a Case Study Step 1: Finding a Customer to Be Your Subject Step 2: Getting Their Permission Step 3: Creaing an Introductory Questionnaire Step 4: Format Your Case Study Interview Questions Step 5: Schedule the Interview Step 6: Write Your Case Study Step 7: Promoting Your Case StudyCreate Great Marketing Case Studies With Four Free Templates This can be a time-consuming process. So, grab this free template bundle to streamline your workflow. Here is everything it includes: Three Case Study Templates (Word): Use this Word template to create a case study youll either print or make available via PDF. Weve included three copies in green, red, and blue header colors. Three PowerPoint Templates: If you would prefer to create a slide deck or presentation, use this PowerPoint template. Its also available in three different color schemes. Case Study Template (Web): Use this template to write your case study content as a web page. How to Write a Powerful Case Study Fast With 50 Examples What Is A Case Study? According to Top Rank Blog, a case study is: â€Å"An analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions and identification of those factors that contributed to failure or success.† Here's a case study video example from a brand you might even be drinking right now (if we had to guess, we'd say marketers love their Starbucks):50 Marketing Case Study Examples to Inspire Your Own If you’re looking for an example or two, check out this list of different marketing case studies. Patagonia - Patagonia Case Study American National - American National Case Study Garnier Music - Garnier Music Case Study CS2 Compliance - How CS2 Is Succeeding With Curata Mountain Equipment Co-Op - For Every $1 Spent, MEC Made $17 Cirque du Soleil - Evolving to Inspire a New Audience Roberts and Durkee - Case Study: How One Company's Thought-Leadership Content Is Driving New Business, Exposure Marvel Origins - â€Å"Marvel Origins† Campaign Case Study Instagram -  Ã¢â‚¬Å"Most Instagrammed Locations† Case Study Dell - Dell Nurture: Utilizing automation to create personalized customer experiences Adobe - Adobe raises brand awareness and captures the attention of hard-to-reach marketers with LinkedIn Sponsored Content Callaway Golf - Callaway Golf raises brand awareness with â€Å"Hit the Links† campaign on LinkedIn Groupon - For effective video ads, look beyond demographics to behavior and context Lime-a-Rita - 3 tips for making effective, hyper-relevant video ads at scale Clinique - Clinique Case Study Budweiser - Budweiser Influencer Marketing Case Study L’Oreal - Case Analysis: L'Oreal Paris Lyft - How using brand ads in unexpected ways drove higher installs for Lyft Neutrogena - Mobile case study: Neutrogena sun activated advertising Ryver - B2B Marketing: How team communication product Ryver started a Twitter war with Slack fans to drive a 20% increase in users Continental Office - B2B Marketing: Continental Office’s customer-first brand and website redesign increased traffic 103% Weebly - How Weebly Saved â€Å"a Million† Hours on Content Production and Achieved a 3X ROI Fender Musical Instruments - Fender Musical Instruments | American Standard Case Study Real Madrid FC - Connecting with 500 million passionate fans worldwide nPower -NPower Uses Priority-Based Scheduling to Set Clear Expectations George Institute - https://www.georgeinstitute.org/our-impact/case-study-how-a-lifesaving-sms-program-won-the-google-impact-challenge Intel - How Intel Used SimpleReach's Innovative Distribution Platform to Drive More Content Marketing Efficiencies Bitly - How One Ecommerce Brand Solved The OmniChannel Challenge With Bit.ly Campaigns Levi’s - Reclaiming the identity of a brand: A Levi's case study Fab - Fab Uses A/B Test to Improve Customer Shopping Experience - Discover How This Remote Team Saves 10+ Hours a Month on Content Marketing Ahrefs - How to Get High-Quality Backlinks With the TRUST Formula [Case Study] Sony - Leading the Digital Revolution Through Innovation Stanford - The Xbox Launch in Korea Oracle - ModCloth Speaks to Consumer Moods and Moments With Oracle Marketing Cloud Microsoft - Seattle Seahawks Play to Win With Smart Data and Intelligent Insights Canonical - Fing Snaps Up 30,000 Customers With a Secure, Future-Proof IoT Device Vox - How Vox.com Approaches Publishing on Facebook Amazon - AWS Case Study: Suncorp Atlassian - Delivering Technology-And Great Pizza-Faster TED - Target Case Study Apple - Business Success Stories Think With Google - KitKat Collaborates With YouTube Creators to Bring Mobile Game Crossy Road to Life eMoney - Bell Bank Improves Planning Efficiency With eMoney Landor - Reimaginging the Car Buying Experience New Relic - Winning a High-Stakes Game With Help From New Relic Pro Exhibits - Case Study: Blue Diamond Louisiana Economic Development - EA Searches for New Location to Ensure Highest Quality Product Prophet - Keurig Green Mountain Creative Bloq - Innocent Drinks TL;DR? Check out this Slideshare if you want a quick overview on developing case studies: Here are 50 awesome marketing case study examples to help guide the next one you write. What Does A Case Study Look Like? Next, take a look at some real-life samples, and learn what makes each one effective. Vega Case Study Sample Here's an example of a case study created for Vega, a customer specializing in premium plant-based lifestyle products. It makes it clear who they are and exactly how has improved their business. Red Bull Marketing Case Study Sample Red Bull is known for its amazing content marketing. This case study from Link Humans turns a typical blog post into a full-blown case study examining how the brand executes its wildly innovative strategy: Automotive Case Study Sample Why does this case study work? It’s about an automotive company, and it’s coming from one of the biggest family brands ever: Disney. It's also concise and to the point. There is no fluff that would distract the reader from the most important information. Plus, it helps Disney raise awareness of their corporate training programs. That's something most people probably don't know they offer, and so it's a great topic for a case study. Big-Box Store Case Study Sample Target is a big brand box store that is branching out  and trying new things to interact with its customers. This case study from TED landed on our highlight list for two reasons. It includes visually appealing images that reinforce the Target brand. The team at TED formatted the study for the web. It’s concise and chunked into skimmable paragraphs. Hotel Case Study Sample This case study from Hilton  is a great example of how a company can conduct a study on itself. This brief document is a perfect example of how to format a case study for easy printing. Do your case studies live up to these examples? How Should a Case Study Be Formatted? Generally, they may use one of the following formats: Downloadable PDF: This may be the most common. Website Page: Company websites will often include a section on customer stories. Slidedeck: Slide presentations can also be effective for this purpose. Videos: If you have the capability to shoot high-quality video, this may be another option. The information in your content is more important than the format. Here are all the elements you'll find in a typical case study: Title or Headline: Ideally, it should summarize the customer, their problem, and the result. Executive Summary: This is a one or two paragraph section summarizing the case study's contents. The Subject: Who is this about? Problem or Challenge: What did they have trouble accomplishing? Solution: How did your company or product resolve the issue or drive a benefit? Results: Use percentages if possible. 7 Steps To Writing a Strong Case Study The case study writing process includes several moving parts. However, by streamlining your workflow from start to finish, you can ensure no steps get missed.  Here are the seven steps this post will cover to get the job done. Writing a #marketing case study? Follow these seven steps. Step One: Finding the Subject of Your Case Study The first step in any case study writing process is deciding who you want to write about. It could be your organization, a client or a customer. Here are three criteria to consider: How much does the customer use your product or service? Have they experienced dramatic positive results that would make a good story? Did they switch to your product from a competitor? To find this information, consider: Talking to your sales team to see if there are any prospects who may be willing to participate. Asking your customer support department if they have any exceptional customers. Review recent new customers to see if any prospective candidates have bought from you. Writing a marketing case study? Do this first. Step Two: Ask For Permission to Use Their Story in Your Case Study It’s one thing if you’re writing about your organization, it’s another if you’re writing about customers or clients. Don’t just pull information about them and throw it into a case study. Ask them before you start. Create a Permission Letter If you are creating multiple case studies, design a pre-written permission letter. It will help move your writing process along. Your letter should include: What the case study undertaking is going to look like. What they get out of the case study. Here's a copy-and-paste template you can tailor to your needs: Hi [Name of person], Our team is conducting a case study, and we would love to tell the story of [company]. Would you be interested in working with us to create a case study around the use of our product? Here's a description of our  process  and what we would need  from you: What we’d like from you: High-resolution company logo (basically as big as possible) High-resolution images of your team, company office, etc - stories with photos of your team will drive more traffic (people like seeing that there are humans behind a story) Stats: before [Company] / after [Company] What does the process look like? 1 [phone/video call/coffee] interview with [person]. Our team will then take your interview and build a story out of it. 2-3 email conversations may be necessary to gather extra information. Once final draft is complete - we’ll send it over to your team for review. We’ll then finalize the story, create a landing page, and build a campaign around it. Once live we’ll share final story with you (for your marketing efforts) Average Turnaround Time: 1 month (subject to change based on response times and edits). What’s in it for you? Perk One Perk Two Perk Three Perk Four Perk Five Best regards, [SIGNATURE] Use this copy-and-paste template to ask your customers or clients to participate in your #marketing...Consider Using  a Legal Release Form Another potential step in the process is asking your case study subjects to sign a legal release form so you can use their information. You do not have to take this step in your case study creation process. If you do decide to have your subjects sign a form, consult with your legal team first. Writing a marketing case study? Make sure you have your subject's permission to share their... Step Three: Send Them An Introductory Questionnaire   Once your client or customer has agreed to participate, you should begin to format your introductory questionnaire. This questionnaire will help you get the information you need to shape the story of your case study. Some potential questions to include could be: What problem did you experience before using our product/service? Why did you select our product/service instead of a competitor? How did our product/service solve a problem you were experiencing? What are your goals as a business or organization? Are you comfortable sharing data and metrics demonstrating your success? You can adjust your questions based on how your customer uses your product to get specific answers or quotes that can be highlighted in your study. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now Step Four: Format Your Case Study Interview Questions Once your client or customer has completed your initial questionnaire, it’s time to draft your interview questions. Asking quality interview questions is critical to ensure that you get the information you need to write a full case study. Remember your clients or customers are busy,  so  you don’t want to have to ask for more details multiple times. Based on the responses that you  received from your initial questionnaire, you can adjust questions to get any additional information you need. Here are 25 case study questions to add to your interview. Getting To Know Your Subject These questions should be similar to the ones you sent in your questionnaire. These should help you gather any information you may have missed. Potential examples are: What industry is your company in? How long have you been using our product or service? What is your work process like? How many members are on your team? What goals do you set for your team? Here are five questions to ask when getting a know a new client for a case study project.What Problems Were They Experiencing? Your case study participants were obviously experiencing some problem before they turned to your organization for a solution. Give the readers of your case study, even more, context by getting as much information about their problem as possible. Some possible questions to include in your interview are: When did your team first realize there was a problem? What solutions did you try before you came to us? Did your problem happen suddenly or did it occur over time? How did the team come to the decision that outside assistance was required? What factors led to the problem developing? [Tweet "Writing a case study? Here are five questions to ask when identifying your subject's core problems." What Helped Them Make Their Decision? Finding out what helped your client or customer decide to work with your company is not only informative for potential new business, but it can help your organization determine what materials to publish. Try these questions out during your interview: What materials did you read or watch that influenced your decision? What criteria did you have when you were looking for a solution? What competitors did you look at (if any)? How did you convince your team to make a change? What sealed the deal for you when you choose to work with our organization? So ... why do your customers choose you, anyway? Get the answer by asking these five case study...How Does Your Solution Help? Talk to your customer or client and find out how your solution is helped them fix the problem that they were previously experiencing. Add these questions to your interview list: What [product/service] helped solve your problem? What did our product or service replace in your current work process? What tasks did our [product/service] simplify for you? How much time do you save? What tasks did our [product/service] eliminate? How does your product really help your customers? Ask these five questions to find out.How Did They Implement Your Product? Another relevant question to ask during your interview process is how your subject implemented your solution into their work process. This could help eliminate nerves from other potential new customers. Here are some questions to ask during your interview: How easily did your team adapt our product into their routine? How was your onboarding process? What process did you use to switch over to using our product? What difficulties did you face in the transition process? What advice do you have for anyone implementing our product into their work process? How are your customers using your product? Find out with these five questions.What Results Did They See? Results speak volumes so why not let your customer or client data do the talking for you? Remember that you may not be able to gather or showcase all the data you ask for. Try adding a few of these questions to your list of questions: How much faster are you at completing [task] now that you use our product? How did we help you reach your goals? Did you see any significant jumps in the data that your team collects? How has your productivity changed since implementing our [product/service]? What positive results have you seen? What results do your customers get from your product? Ask these five questions to get the answer.Want to keep these questions somewhere handy for reference? Save this cheat sheet: Step Five: Schedule the Interview You’ve found your subject, and your interview questions are at the ready. The next part of your process is going to involve setting up your interview. First, you need to set up a time for your interview on a synced calendar. Do This With : Did you know you can sync your Google Calendar with your calendar? Learn how. Then you need to decide how you’re going to conduct your interview. Here are some  options: Phone interview.  Use a phone call recording app like [Include some options here]. Make sure you have permission to record your call. Video call. If you’re using a Mac, Quicktime makes it easy to record video calls on your desktop for free. Windows users can use Skype. Face to face meeting. If your client is local, this may be the easiest and most personable option. Once you and your client/customer have decided on an interview time and place, make sure that you have a way to document your interview, either through a recording device or note taking (we highly recommend recording your conversation for accuracy and peace of mind). Here's how to set up an interview with a customer for your next case study project. Step Six: Write Your Case Study Finally, you have all of your information collected in one place. Now comes the fun part; putting it all together into the case study template you downloaded earlier. Writing  Your Title The first part of any good case study is a catchy title. Your title should include the name of your client or customer as well as their logo. Your subhead should also be short and included information on what product or service they used that helped them solve their problem.  In your template, add your title (and your subject's logo): What does a quality title look like? Well, it doesn't have to be complicated. It should: State who it's about. Explain what was done. Communicate a clear result. Take a look at this example from bit.ly: This title works because of it explains: The problem the company faced. What type of company is involved in the case study? How bit.ly helped them tackle the challenge. Do This With : Did you know that ’s Headline Analyzer  can help you write better headlines? Try it now. Executive Summary Your executive summary should be a two  to three  sentence paragraph that describes the story of your client/customer. You can also include a statistic or two to help illustrate the success of your case study subject. Here's what this section looks like in your template: Check out this executive summary example about Patagonia: Why This Works: The company's mission is clearly explained. It highlights the problem the company was experiencing. In the last sentence, the reader is told how the company solved that problem. Who is The Case Study About? The next part of your case study should explain who your case study is about. This is where the information that you gathered from your initial questionnaire would go. Here's what this section looks like in your template: To see what this section could look like  here is an example from Adobe and LinkedIn: Why This Works: Adobe's purpose is clearly established.   The reader is told exactly how Adobe used a LinkedIn service to solve a problem. It illustrates clear benefits of using LinkedIn's Sponsored Content. Problems They’ve Faced In this part of the study, write about the top two to three issues that your case study participant was experiencing. You should summarize what challenges they faced as well as their previous goals. Cirque de Soleil’s case study is a great example of address problems a company faces in a case study: Why This Works: The study cuts right to the heart of the problem. It mentions the specific part of the company that helped Cirque. There's no fluff. This copy gets to the point. How Did You Help? This section of your case study is going to show off the solutions that your customers and clients use. It should highlight the changes that you’ve brought to their team. Callaway Golf is another great example of a case study that explains how it’s researcher helped solve their problem. Why This Works: It shows people how LinkedIn has access to Callaway’s target demographic. The case study also explains how they created an app to help solve Callaway’s problem. While data can be challenging to understand, this example clearly explains relevant insights into Callaway’s target audience. Progress and Results The final section of your case study should feature the progress that has been made since your customer or client began to use your services. This could be shown through progress towards their goals, changes in metrics they track, and more. Here's what this section looks like in your template: Take a look at the results section of a case study from Contently on Weebly. Why This Works: The results are one of the most visuals aspects of the case study. They are easy to skim. You can easily tell what type of growth or improvement they experienced. Using Visuals In Your Case Study Visuals can help add the extra oomph you need to make a great case study. It can also help make the document easier to skim. Whether that means graphs, logos, or photos, visuals can make a huge difference. Here are a few extra resources to help you create solid visuals for your case study. Canva blog post  with 73 links to free stock photos. 7 tips on how to collaborate  with designers to create graphics. Do This In : You can manage projects and hold your team accountable to meeting deadlines with ? Learn how. Step Seven: Promoting Your Case Study Now, your case study is finally complete, and the customer has approved your work. Now what? You did all that work, don’t forget to get it out there for the world to see. Promote your case study by: Building a webpage  that hosts all of your case studies or customer testimonials. Including them in your email campaigns. Creating a social media campaign. The great thing about case studies is that they are an easy piece of marketing material to tack on to any additional campaign. Do This In : You can plan and promote all your content in one place with ? Learn how to create and schedule automated social media promo campaigns  in . Now Go Write An Awesome Case Study The fear of creating a compelling case study is gone. You have great examples to follow and two different templates to help you format the information you gather. We can’t wait to see what you come up with. Do you have a question or two about formatting case studies? Let us know in the comments below.